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💸 Gives them wings💸 Gives them wings
WNBA teams lead the way in social media engagement among pro sports teams
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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.
July 23, 2025
🏀 Hello from the other side🏀 Hello from the other side
A mid-week WNBA round-up
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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.
July 23, 2025
⭐ Best budz forever⭐ Best budz forever
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
July 21, 2025
💄 Hot girl summer💄 Hot girl summer
Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship
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Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.
July 21, 2025
⚽ Flying high, defying gravity⚽ Flying high, defying gravity
World No. 3 Germany defeats No. 10 France in penalty shootout, advances to UEFA Women’s Euro semi
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And just like that, the UEFA Women’s Euro semis are set. But before we preview what’s to come, we simply must recap the jaw-dropping action from this weekend’s quarter-finals (QF). Let’s go.
July 20, 2025
🏀 Let her cook🏀 Let her cook
CBA negotiations loom large during WNBA All-Star Weekend
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From a shoe phone capturing all the action to the StudBudz streaming the non-stop party, WNBA All-Star Weekend truly left no crumbs…but players are still hungry for their rightful piece of the pie.
July 20, 2025
⚽ Dodge, duck, dip, dive, and dodge⚽ Dodge, duck, dip, dive, and dodge
No. 5 England advances to UEFA Women’s Euro semifinal
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Two UEFA Women’s Euro quarter-finals (QFs) down, two to go — and the knockout round drama is already unmatched. Scroll on to see who’s already booked a spot in the semis before reading up on this weekend’s must-see matches.
July 18, 2025
⚾ The rest is still unwritten⚾ The rest is still unwritten
Storylines to watch in the second half of the MLB season
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One home run–filled and historic All-Star break later, the second half of an already epic MLB season gets underway today. From the hottest divisions to the players swinging for the record books, here are the questions on our mind as the sprint to the playoffs begins.
July 18, 2025
✨ All the world’s a stage✨ All the world’s a stage
Athlos plans on debuting long jump event in unique Times Square venue
Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.
July 18, 2025
⚙️ The details⚙️ The details
Everything you need to know about the WNBA’s All-Star Weekend
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And it’s not just the typical Midwest summer weather — it’s WNBA All-Star Weekend (ASW), where the league’s best will converge on Indianapolis for two days of hoopla. Cue Smash Mouth and let’s go play.
July 18, 2025
🏀 At tea time, <s>everybody</s> nobody agrees🏀 At tea time, <s>everybody</s> nobody agrees
Together With
Portland brings back the Fire ahead of All-Star Weekend and spicy CBA negotiations
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The star-studded All-Star Weekend three-point contest lineup was revealed yesterday and Sunday’s Dallas Wings vs. Indiana Fever showdown drew historic numbers — but that’s not even the buzziest W news so far this week.
July 16, 2025
🔥 A fiery debate🔥 A fiery debate
Portland Fire unveils team branding amid mixed fan reactions
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Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.
July 16, 2025
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