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Ticket sales for the Big Ten women’s basketball tournament reflect Caitlin Clark EffectTicket sales for the Big Ten women’s basketball tournament reflect Caitlin Clark Effect
Ticket sales for the Big Ten women’s basketball tournament reflect Caitlin Clark Effect
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After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.
February 26, 2024
Black women athletes everyone should knowBlack women athletes everyone should know
Black women athletes everyone should know
With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.
February 25, 2024
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leaguesAthletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
February 23, 2024
Top NCAA basketball teams fall in buzzer-beatersTop NCAA basketball teams fall in buzzer-beaters
Top NCAA basketball teams fall in buzzer-beaters
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The parity shifts in women’s basketball (WBB) and men’s basketball (MBB) have created anarchy this season, and the past two days brought enough photo finishes to send your blood pressure through the roof.
February 23, 2024
NCAA winter sports’ postseasons kick off NCAA winter sports’ postseasons kick off
NCAA winter sports’ postseasons kick off
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Winter sports’ postseasons have officially begun! Conference championships are happening in three sports this weekend, and while winning doesn’t guarantee teams a spot in their respective national tournaments, this hardware is still a BFD.
February 23, 2024
CanWNT’s players’ association sues Canada Soccer for $40MCanWNT’s players’ association sues Canada Soccer for $40M
CanWNT’s players’ association sues Canada Soccer for $40M
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On the eve of No. 10 CanWNT’s 6–0 CONCACAF W Gold Cup win over No. 104 El Salvador, the Canadian Soccer Players’ Association (which represents CanWNT) filed a lawsuit against its employer, Canada Soccer, for $40M, alleging financial negligence.
February 23, 2024
New data reveals that women’s sports’ sponsorship deals increased by 22% YoYNew data reveals that women’s sports’ sponsorship deals increased by 22% YoY
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024
NBC misses historic opportunity to air Caitlin Clark in order to promote PeacockNBC misses historic opportunity to air Caitlin Clark in order to promote Peacock
NBC misses historic opportunity to air Caitlin Clark in order to promote Peacock
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NBC has been enjoying the perks of the Caitlin Clark Effect, but when it came to airing her historic NCAA moment, the network didn’t put the game on linear television — a decision that not only cost them a larger audience, but also likely impeded the momentum of Clark’s popularity.
February 21, 2024
Everything you need to know about the 2024 MLS seasonEverything you need to know about the 2024 MLS season
Everything you need to know about the 2024 MLS season
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The 29th MLS season kicks off tonight — the league’s earliest-ever start as its popularity reaches new heights, largely thanks to a certain GOAT in South Beach.
February 21, 2024
Former Nebraska women’s basketball player sues school and staff after a coach-initiated inappropriate relationship  Former Nebraska women’s basketball player sues school and staff after a coach-initiated inappropriate relationship
Former Nebraska women’s basketball player sues school and staff after a coach-initiated inappropriate relationship
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News broke Monday that former Nebraska women’s basketball player and current UNLV guard Ashley Scoggin is suing Nebraska’s board of regents as well as current and former athletic department staff for inappropriate actions taken after ex-assistant coach Chuck Love allegedly groomed and sexually abused her from 2021 to 2022.
February 21, 2024
Stephen vs. Sabrina contest illustrates various benefits of NBA–WNBA collaborationStephen vs. Sabrina contest illustrates various benefits of NBA–WNBA collaboration
Stephen vs. Sabrina contest illustrates various benefits of NBA–WNBA collaboration
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Last Saturday’s Stephen vs. Sabrina 3-point challenge was the first formal competition between an NBA and WNBA player during All-Star Weekend. Seeing the athletes on equal footing proves we’re beyond the “Battle of the Sexes” dichotomy — fans simply want to see legends of the game compete, something that will help both leagues.
February 21, 2024
Everything you need to know about the inaugural CONCACAF W Gold CupEverything you need to know about the inaugural CONCACAF W Gold Cup
Everything you need to know about the inaugural CONCACAF W Gold Cup
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Today’s special edition is all about the inaugural CONCACAF W Gold Cup, a brand-new elite competition featuring some of the best women’s soccer teams in the world, including the No. 2 USWNT and No. 10 CanWNT.
February 20, 2024
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