On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.

If this natty round-up feels familiar, it’s because two teams bagged back-to-back ’ships this weekend.

It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.

According to The Telegraph, Saudi Arabia’s Public Investment Fund (PIF) wants to merge the WTA and ATP tennis tours with a limited-time, $2B offer that expires in 90 days. The rebranded PIF Tour would reportedly replace the proposed Premium Tour, a joint WTA–ATP circuit that’s been in development since January.

New attempt at sportswashing just dropped: Saudi Arabia has reportedly offered to invest $2B to unite the WTA and ATP Tours, the latest effort by the oil-rich country to steer attention away from their atrocious human rights record through sport.

Just one week into the prestigious Indian Wells Open hosted in California and every Canadian singles player has already been ousted from the tournament.

The women’s tour is particularly receptive to the concept, which would produce a new “Premium Tour” to exist alongside the Grand Slams — and offer women athletes equal pay.

One epic fortnight Down Under later, a defending champ retained their Australian Open crown, while a rising star clinched their first-ever Grand Slam title.

After two weeks of shocking upsets and sheer domination Down Under, it’s time to crown the first Grand Slam champions of the year.

The women’s and men’s semifinals are officially set Down Under, highlighted by two defending champs eager to retain their crown.

The Grand Slam Down Under enters its second week in Melbourne, with courtside vibes and IRL visitors hitting all-time highs as the quarter-finals begin.

This adds to Saudi Arabia’s ongoing interest in women’s tennis tournaments like the 2023 and 2024 WTA Finals.