During a hectic 2024 NWSL offseason, the league made its own game-changing move by signing a multiyear partnership with Google yesterday. Google Pixel will become the NWSL’s official mobile phone partner and a title sponsor, in addition to supporting tech activations.

England’s newly-formed NewCo, which consists of the top two flights of English women’s football — the Women’s Super League (WSL) and Women’s Championship (WC) — just landed a $25.2M interest-free loan from the English Premier League (EPL) several months after the WSL requested money to revamp UK women’s soccer.

AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.

Last October, Canadian Pacific Kansas City railway (CPKC) became the naming sponsor for the KC Current’s new stadium, the first built solely for a women’s pro sports team.

The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.

This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.

ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).

If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.

The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.

Now, Football Australia is making sure women’s footy takes the next step Down Under.