Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).

If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.

The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.

Now, Football Australia is making sure women’s footy takes the next step Down Under.

The second-tier Women’s Championship (WC) initially rejected NewCo’s proposed governance and funding structure, but then abruptly struck a new deal.

But once the confetti settled, Gotham supporters and players were left wondering if they’d get their fairytale ending: a fan-focused celebration like other pro franchises.

The team is reportedly in exclusive talks with the Bhathal family, but no deal has been finalized yet.

After its three-year, $4.5M CBS deal expires, the league will bag $240M from 2024–2027 thanks to the largest media deal in women’s sports, which will increase annual NWSL media rights from $1.5M to $60M.

The ownership group of MLS’ Seattle Sounders is reportedly in “advanced talks” to finalize a purchase of the NWSL’s OL Reign, which could lead to a significant MLS and NWSL crossover.

This interest further cements the country’s recent and rapid expansion into women’s soccer, which has been met with mixed success at the FIFA level.

The Kansas City Current were already expecting a new home in 2024, but now have a name for it: CPKC Stadium.