The Women’s Super League (WSL) is getting bigger and better, and the numbers continue to prove it. After the season wrapped in May, new data from the Women’s Sport Trust (WST) and Future Sport & Entertainment indicate UK soccer fans are spending more time watching WSL matches than ever before.

Actress and Angel City FC (ACFC) investor Jennifer Garner is wielding the power of the highest-valued NWSL team to promote her other ventures. On Tuesday, ACFC announced a multiyear partnership with Garner’s children’s nutrition company, Once Upon a Farm.

Recent investment in the UK’s Women’s Super League (WSL) — from the development of NewCo to expanded broadcast deals — has led to immediate and explosive ROI. According to new Deloitte data from the 2022-23 season (following England’s 2022 Euros win), the aggregate revenue of WSL clubs rose 50% to $50.8M. Here’s more from the game-changing report.

Women’s soccer is growing globally, and the Asian Football Confederation (AFC)’s Women’s Champions League is a key example of this. The inaugural tournament will kick off this August after piquing the interest of 22 of the confederation’s 47 member nations and announcing $1.3M in prize money.

A few months after Angel City FC announced its controlling equity stake sale, a likely contender for club control has emerged — former Milwaukee Bucks owner Marc Lasry’s Avenue Sports Opportunities Fund. Following its October launch, a new Sportico report indicates the fund has already raised $445.1M as it targets rising sports properties like Angel City.

The Northern Super League (NSL), Canada's new professional women’s soccer league, is coming in hot. Yesterday, it announced a multiyear media partnership with Bell Media’s TSN/RDS and CBC/Radio-Canada, the nation’s top English and French networks, making the league accessible across Canada in its two official languages.

With the popularity of sports like soccer and baseball throughout Latin America, men’s sports leagues like La Liga and MLB are investing heavily in marketing toward Latinx fans in the U.S. It’s also a strategy the NWSL and franchises with sizable Latinx communities like L.A.’s Angel City FC have been in on since the get-go.

As the NWSL considers charter flights, it’s worth noting that private travel in pro sports produces an enormous carbon footprint. As sports become increasingly global and women’s sports secure more resources, a new report from the UK women’s soccer space found that 95% of players think the beautiful game must reduce its carbon footprint.

Project 8 — the company founded by Canadian soccer star Diana Matheson to develop a domestic pro women’s soccer league in Canada — is officially ready for takeoff. Yesterday, Matheson unveiled the new name and branding for the six-team Northern Super League (NSL) with plans for an April 2025 kickoff.

The U.S. and Mexico have officially withdrawn their joint bid to host the 2027 FIFA Women’s World Cup (WWC), leaving Brazil and a joint bid from the Netherlands, Belgium, and Germany in the race. The North American contingent noted it will instead focus on securing rights for 2031, which they believe has potential for bigger ROI.

Last September, Boston Unity Soccer Partners (BUSP) announced its successful bid for an NWSL team that would play in Boston’s historic White Stadium. With $100M worth of renovations slated to start this year, the ownership group is fielding community pushback amid concerns about how an NWSL team would change the stadium’s accessibility for the local community.

Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.