The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.

In 2025, everyone wanted in on the NWSL. Average crowds exceeded 10K for the third straight year, including a record 40K at San Francisco’s Oracle Park, while season viewership rose 22% YoY (especially among young women).

This week, the inaugural FIFA Women's Champions Cup — the sport’s first-ever intercontinental club competition for women — is fielding its final rounds in London, England. The months-long tournament hasn’t exactly received mainstream media coverage, but that may change thanks to Kynsica’s new title sponsorship.

As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

Yesterday, Swedish football club FC Rosengård transferred ownership of its women’s club under a new holding, FC Rosengård Elitfotboll AB, which gives Crux Football 49% ownership. This is the second women’s football team under Crux, a multi-club ownership group investing across Europe.

Last week, the Frauen Bundesliga — Germany’s 14-club professional women’s soccer league — made the surprising decision to split from the Deutscher Fußball-Bund (DFB), the nation’s governing body for the sport.

On Tuesday, U.S. Soccer announced the creation of the Kang Women’s Institute, a research platform within the organization funded by the aforementioned Kang’s generous $55M in total commitments to support women’s soccer. The platform aims to close the gaps in scientific research around women athletes in the lead-up to the Women’s World Cups in 2027 and 2031.

In its joint bid for the 2031 FIFA Women’s World Cup (WWC), U.S. Soccer — which plans to host alongside Mexico, Jamaica, and Costa Rica — submitted its bid book for the tournament, with the overwhelming majority of proposed venues spanning U.S. cities.