⚽ The whole kit and caboodle
Ally expands its investment in The Soccer Tournament through new partnership
Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.
March 29, 2024
⚽ The Cup runneth over
NWSL announces new intraleague competition with Mexico’s Liga MX Femenil
After a successful inaugural W Gold Cup, the NWSL and Liga MX Femenil — Mexico’s top pro women’s soccer league — will compete in the first-ever NWSL x Liga MX Femenil Summer Cup this year. Similar to Europe’s UEFA Women’s Champions League, it further proves the viability of international women’s soccer tourneys in the Western Hemisphere.
March 22, 2024
💸 Making it Reign
Seattle Sounders and Carlyle Group agree to purchase Seattle Reign FC for $58M
Private equity (PE) giant Carlyle Group and MLS' Seattle Sounders agreed to purchase Seattle Reign FC for $58M, up from the NWSL club’s $49M October valuation. After the surprise sale of the San Diego Wave for $120M, this makes Reign FC the second NWSL team sold within a week, with both fetching more than their previous valuations.
March 20, 2024
⚽ For angels to fly
Angel City FC reportedly exploring sale of controlling stake in club
The NWSL is selling like hot cakes — within the last week, two of its highest-valued franchises have put up the ‘for sale’ sign. A day after the San Diego Wave announced its impending $120M sale, Sportico reported that Angel City hopes to sell a controlling stake amid ownership friction.
March 18, 2024
⚽ Primed for success
NWSL expands use of Amazon’s suite of services with extensive multiyear partnership
Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.
March 13, 2024
🏟️ Elevate her pitch
WSL attendance is on the rise as clubs continue to break records
The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.
March 11, 2024
⚽ 24K magic
24 Hour Fitness becomes founding partner of Angel City FC through multiyear deal
24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.
March 08, 2024
🏆 Fancy a cuppa?
UK expresses interest in hosting FIFA Women’s World Cup in the 2030s
As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.
March 08, 2024
⚽ New rules
NWSL issues ownership rules for private equity and sovereign wealth fund investment
NWSL owners rolled out new rules last week about how private equity (PE) funds can invest in multiple teams. The policy also excludes sovereign wealth funds from ownership, meaning Saudi Arabia’s Public Investment Fund (PIF) and other state-owned investment funds will be unable to buy NWSL stakes as the league grows.
March 04, 2024
💰 Stake and potatoes
TOCA signs multiyear partnership with NWSL’s Thompson sisters
Soccer tech company TOCA announced an extensive multiyear partnership with Angel City FC teammates (and sisters!) Alyssa and Gisele Thompson yesterday. While the Thompsons have secured groundbreaking deals in the past, this marks their first deal that includes an equity stake.
February 28, 2024
🇦🇺 She’ll be right
Australia reports economic impact of $867.5M from 2023 FIFA Women’s World Cup
The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.
February 26, 2024
📺 On the telly
WSL begins negotiating new media rights deals with UK networks
After joining forces with the Women’s Championship (WC) and reorganizing under NewCo, the Women’s Super League (WSL) is taking the next big step toward getting paid. Following in the footsteps of FIFA and the NWSL, the WSL is negotiating to have every game shown live in the UK next season.
February 16, 2024