Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.

The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.

The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.

While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.

On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.

This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.

After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday

The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.

According to a Monday report, the QBE Shootout will become a mixed team event starting next year, an initial step towards the PGA’s longstanding aim to organize more competitions featuring the best female and male golfers.

On Friday, the LGPA golf tour announced that players will be awarded $101.4 million in prize money across 33 tournaments in 2023, its largest kitty to date.

Yesterday, the golf association announced a strategic deal with technology services agency Next League, which will involve consulting on business practices and embracing tech.