New career platform gives women the insights, opportunities and connections to break into the sports industry, advance their careers and open doors for others.

The cyclical nature of sports means there’s always something big on the horizon. These tentpole moments — from the Super Bowl and Grey Cup to FIFA World Cups and playoff pushes — represent the best of competition and golden opportunities to accelerate your career.

The Women’s Sports Foundation (WSF) dropped its inaugural WSF Sport Report™ 2026 to provide an in-depth look at whether the current pipeline can sustain the women’s sports boom.

A conversation with Ellen Hyslop of The GIST.

Not one, but two major reports have dropped since our last newsletter and the results overwhelmingly show that women’s sports are no longer a trend, but a triumph. From increased viewership to brand loyalty and women impacting the growth of men’s sports, the data is singing the praises of this movement and it’s a song we love to hear.

Sports Poll by SSRS — the world’s longest-running market research study on sports fandom — dropped some data proving what we’ve known all along: it shouldn’t be this hard to watch women’s sports.

Women’s sports will conquer new territory in 2026: the classroom. Simmons University in Boston makes history this fall with the first cohort of its Women’s Sports Business Program. Matriculated students will earn a Master of Science in Management (MSM) with a Business and Leadership in Women’s Sports Concentration, the first of its kind. The development is unsurprising for the historically female institution. At the time of its founding in 1974, the Simmons School of Management (SOM) offered the world's first MBA program designed specifically for women, and over 50 years later, Simmons is making way for even more progress.

Budget-friendly retailer T.J. Maxx has been stepping up its women’s sports sponsorship game in recent years, partnering with ESPN, Boston Legacy FC, and over 55 women athletes, coaches, and broadcasters. At this year’s ESPYs, it doubled down on visibility with one of its top athlete ambassadors: rugby star Ilona Maher.

You’ve heard of mega-agencies serving hundreds of athletes, boutique ones catering to a select few, and emerging ones focusing on women athletes only. Last month, industry veteran Misha Sher launched his own agency, One of Not Many (ONM), after seeing gaps in the way women athletes build their careers after hanging up the cleats. Sher chatted with us last month about why he launched ONM and how he plans to make his roster of four athletes — which includes former USWNT and NWSL standout Ali Riley and Arsenal forward Alessia Russo — stars in their next chapter, too.