The GIST

Final approval of House v. NCAA settlement agreement will reshape college sports

Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.

June 09, 2025

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue

This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.

June 06, 2025

The Sports Bra announces first franchise sites as women’s sports bars multiply across the country

Yesterday, Portland-based women’s sports bar The Sports Bra named the first four cities for its forthcoming expansion. Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own.

June 04, 2025

Inside the Lines with A.J. Andrews and Rose Lavelle

New month, same Inside the Lines — and today’s episode is fan-footy-tastic. The one and only Rose Lavelle, a USWNT and NJ/NY Gotham FC star, is here for a wide-ranging mental health conversation, discussing protecting your peace, staying true to yourself, and living in the moment.

June 03, 2025

Everything you need to know about the Rolex SailGP Championship

In partnership with

Everything you need to know about the Rolex SailGP Championship

Forget what you think you know about sailing — SailGP is a high-speed thrill ride where co-ed national teams race at jaw-dropping speeds up to 100 km/hour. And with Canada making waves as this season’s Cinderella story, there’s never been a better time to jump on board.

June 02, 2025

Inside the Lines with A.J. Andrews and Jozy Altidore

Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.

May 27, 2025

Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game

Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.

May 23, 2025

Sports Business

E.l.f. continues to consider women fans of men’s sports through NASCAR partnership

May 23, 2025

We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.

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The GIST of It Podcast

Ep #465

The French Open’s sexist scheduling

June 05, 2025

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The math isn’t mathing.

Sexism is in the air at Roland-Garros. For the second straight year, no women’s matches have been scheduled at night at the French Open, relegating high-profile matches to morning slots where there are fewer fans in the stands, and crucially, fewer viewers across the pond. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dig into this prime-time gender gap and all the fun storylines you probably missed on the women’s side.

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