📈 She’s got next
New data explores advertising trends for women’s sports in 2023
A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.
March 13, 2024
📈 Driving women’s sports forward
Canadian Tire shares results of Women’s Sports Initiative after one year
Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.
March 11, 2024
🥍 We meet again…
Two of NCAA women’s lacrosse’s top teams meet in a national championship rematch tomorrow.
One of the sport’s spiciest rivalries will add another chapter with a rematch of the 2023 national championship game.
February 28, 2024
💻 All the way up
New report details record global search interest in women’s sports
This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.
February 28, 2024
🏀 The hardwood trailblazers
Black women athletes everyone should know
With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.
February 25, 2024
📺 The limit does not exist
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
February 23, 2024
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
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NWSL season start & NCAA basketball Selection Sunday preview
Ep #349

NWSL season start & NCAA basketball Selection Sunday preview

March 14, 2024

Happy Pi Day!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz are serving up slices from a stacked sports weekend ahead.

First up, the gals preview what’s bound to be a massive NWSL season before the new campaign kicks off on Friday. From a new media rights deal, to new expansion teams entering the fold, to star players rocking new jerseys, there’s a lot to unpack on the pitch.

Then for part two, El and Steph are hooping it up ahead of Selection Sunday on March 17th. The women’s and men’s March Madness brackets drop on St. Patrick’s Day, but there’s no luck needed here with these two as your guides to the college game.

Thank you to Aflac for supporting today’s podcast! Bounce back from expenses health insurance doesn’t cover with Aflac’s supplemental support. Learn more at Aflac.com.

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💰 She’s all that
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024
⚾ The origin of the role
A look at the ultimate sports leader: the commissioner
With the U.S. celebrating President’s Day tomorrow, we’re focusing on a different kind of leadership role: the sports commissioner.
February 18, 2024
💸 Come to collect
New social platform for collectibles launches with key sports investors
Wheelhouse Entertainment CEO Brent Montgomery and Reddit co-founder Alexis Ohanian (aka Serena Williams’ husband) launched Mantel yesterday, a social media platform focused on the collectibles community.
February 14, 2024
🎤 Let it burn
The top five cultural moments of Super Bowl LVIII
From Beyoncé’s BarBey drop to Usher’s wheely cool hidden talent, here are the top moments that captured the internet’s attention in between the gridiron action.
February 12, 2024
📺 A raw deal
Major media TV rights package creating unease across industry
Last Tuesday, ESPN, FOX, and Warner Bros. Discovery announced their intention to create a unified live sports streaming app. It would offer content from all three platforms, a prospect that has already spooked smaller streamers, Wall Street investors, and sports leagues.
February 12, 2024
🥍 Sit back, re-lax
Everything you need to know about the 2024 NCAA women’s lacrosse season
Who can stop No. 1 Northwestern's quest for a second straight national women's lacrosse championship?
February 09, 2024