SPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extensionSPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extension
SPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extension
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September 04, 2026
The NFL and women-led sports media company The GIST are making a longer-term bet on female football fandom, having agreed to a multiyear extension of their content partnership after initially teaming up under a one-year deal during the 2025 season.
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 Does anyone want free agent Sophie Cunningham? Does anyone want free agent Sophie Cunningham?

The Golden State Valkyries are your 2026 WNBA champs which means at long last, the WNBA season is over. That said, we’re looking at yet another important offseason, with some splashy free agents officially on the market and a certain commissioner role up for grabs. Today, we’re going to share some off-court storylines that will certainly impact next season and beyond when it comes to the future of the WNBA.

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