
Sports Business
Brands at the Super Bowl are considering women’s sports, women fans more than ever
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February 07, 2026
Women make their way to Radio Row
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Azzi Fudd is packing her passport, electing to join Project B, the new 5-on-5 offseason league that will make its grand debut in December. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz examine the current pro player landscape, now stuffed with options galore for women hoopers. One thing is clear: With an abundance of choices, this player empowerment era is here to stay.





















