Brands at the Super Bowl are considering women’s sports, women fans more than everBrands at the Super Bowl are considering women’s sports, women fans more than ever
Brands at the Super Bowl are considering women’s sports, women fans more than ever
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February 07, 2026
Women make their way to Radio Row
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 Azzi Fudd chose Project B over Unrivaled — but why? Azzi Fudd chose Project B over Unrivaled — but why?

Azzi Fudd is packing her passport, electing to join Project B, the new 5-on-5 offseason league that will make its grand debut in December. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz examine the current pro player landscape, now stuffed with options galore for women hoopers. One thing is clear: With an abundance of choices, this player empowerment era is here to stay.

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