Brands at the Super Bowl are considering women’s sports, women fans more than everBrands at the Super Bowl are considering women’s sports, women fans more than ever
Brands at the Super Bowl are considering women’s sports, women fans more than ever
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February 07, 2026
Women make their way to Radio Row
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 Normalizing motherhood in sport  Normalizing motherhood in sport 

We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.

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