SPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extensionSPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extension
SPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extension
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September 04, 2026
The NFL and women-led sports media company The GIST are making a longer-term bet on female football fandom, having agreed to a multiyear extension of their content partnership after initially teaming up under a one-year deal during the 2025 season.
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 Chatting about youth sports with Kim Kardashian Chatting about youth sports with Kim Kardashian

Never in our wildest dreams did we think Kim Kardashian would be a guest on The GIST of It, but when the reality star executive produced a new show about youth sports, we had to chat. In today’s episode, you’ll hear what inspired Kardashian to spotlight youth sports (and in particular, the behavior of the athletes’ parents) before co-hosts Ellen Hyslop and Lauren Tuiskula share their thoughts on the ongoing WNBA semis series.

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