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Indiana Fever hopes to become legacy brand with help from Caitlin Clark
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March 07, 2025
With Caitlin Clark at the helm, the Indiana Fever is seeing marketing opportunities like never before, so the team wants to capitalize to build a legacy brand. Fever president of basketball operations Kelly Krauskopf has said she envisions the team as an “enduring brand like Apple.”
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Gross reporting in MLB and the NSL shaking up pro women’s soccerGross reporting in MLB and the NSL shaking up pro women’s soccer

It’s finally happening.

Last night was the long-awaited debut of the Northern Super League (NSL), aka Canada’s brand-new pro women’s soccer league. Calgary Wild FC and Vancouver Rise FC kicked off the action, but there’s so much more to discuss, on and off the pitch.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz chat all things NSL, from the six teams spread out across the country to how the new league is fostering Canada’s FIFA Women’s World Cup ambitions. Tap those ruby slippers because there’s no place like home.

A big thank you to BMO for sponsoring today’s pod! BMO is the official bank of the NSL and the league’s broadcast partner, sticking to their two-decade pledge to grow the game of soccer in North America. Learn more about how BMO is growing the beautiful game at BMOsoccer.com.

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