
Sports Business
WNBA teams lead the way in social media engagement among pro sports teams
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July 23, 2025
Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.
Read Full StoryThe GIST of It Podcast
Ep #492Unrivaled is growing — and still putting players first
September 11, 2025

Women’s hoops is where it’s at.
Yes, the WNBA regular season ends today, but this episode of The GIST of It is all about the offseason plans for the best hoopers in the game. Unrivaled, the 3v3 league founded by Napheesa Collier and Breanna Stewart, will be bigger and better than ever for its second season, boasting new investments and even more teams. And we’re digging into all of it, including how the league continues to lean into its player-first ethos. Buckets, indeed.
Thanks to Fan Duel for their support of this podcast. We partnered with FanDuel to bring back our free-to-play Women's Pro Basketball Bracket Challenge. Visit thegistsports.com to register and make your picks.