Basketball

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Earlier this week, Nielsen shared WNBA viewership insights from the 2025 season and the 2026 WNBA Draft. The numbers show impressive overall success, as well as high growth in specific demographics and regional markets. That, coupled with brand-new viewership data from ESPN, illustrates that the league is stronger than ever in year 30. Let’s get into the paint.

May 14, 2026

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

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Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.

May 12, 2026

The Dallas Wings are shooting their shot

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This year, the Dallas Wings got lucky again. They landed back-to-back No. 1 overall picks, first choosing Paige Bueckers in 2025, then Bueckers’ former teammate Azzi Fudd just a month ago. (The pair are an item on and off the court, but don’t ask the club about it.) In April, we chatted with Wings CEO Greg Bibb about how the team has flourished under his tenure and the hype around the Dallas market, for W fans and brands alike. Everything’s bigger in Texas, after all.

May 09, 2026

Skechers chats about the brand’s basketball strategy amid its new WNBA partnership

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May 07, 2026

Sportico, CNBC share differing WNBA valuations that both prove rising value of the league

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Over the weekend, both Sportico and CNBC shared their estimated valuations for all WNBA teams. While both outlets came to the same conclusion — the Golden State Valkyries are the highest-valued team — they ended up with different calculations, likely because CNBC included the Toronto Tempo and Portland Fire and Sportico did not. Let’s crunch the numbers.

May 05, 2026

Chase and WNBPA leaders discuss the value of their recent partnership

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The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.

April 21, 2026

Flau’jae Johnson discusses the value of OT Select team ownership and the competition’s place in the women’s basketball pipeline

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The recent WNBA draftee reflects on her new role with the league for elite high school girls' basketball players.

April 21, 2026

WNBA eyes international expansion as global athletes, fans develop ties to league

Sports Business

WNBA eyes international expansion as global athletes, fans develop ties to league

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April 16, 2026

For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

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The GIST of It Podcast

Ep #556

Kelley O’Hara spills NWSL alt-cast tea

May 14, 2026

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Calling all sports fans. On today’s episode of The GIST of It, executive producer Alessandra Puccio sits down with one of her USWNT heroes, retired two-time World Cup winner Kelley O’Hara. The soccer-loving duo dig into Kelley’s latest adventure: hosting an alt-cast on Victory+ for the NWSL’s Utah Royals vs. Racing Louisville game on Sunday, May 17th at 8 p.m. ET. Between NWSL hot takes and men’s World Cup chit chat, this one’s a must-listen.