This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.

On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

This week, Front Office Sports (FOS) shared updates on the ongoing saga surrounding the sale of the WNBA’s Connecticut Sun. In early August, weeks after Steve Pagliuca pledged a record $325M to bring the Sun to Boston, FOS reported the Mohegan Tribe approved the deal, but the W never did.