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Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Sports Business

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

Latest WNBA CBA negotiation details could impact spring marketing plans

Latest WNBA CBA negotiation details could impact spring marketing plans

December 04, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

November 05, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

Sports Business

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

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November 03, 2025

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

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The GIST of It Podcast

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

February 10, 2026

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Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

The iciest, spiciest rivalry.

Today, we’re doing what we do best at The GIST: discuss perhaps the best rivalry in all of sports — Team Canada vs. Team USA women’s hockey. With the group stage of the Olympic women’s tourney almost wrapped, today’s 2:10 p.m. ET showdown is shaping up to be a gold medal match preview. Let’s skate to it.

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WNBA faces turning point as CBA negotiations sour

WNBA faces turning point as CBA negotiations sour

WNBA faces turning point as CBA negotiations sour

It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

October 01, 2025

USA Volleyball leaps at opportunity to host women’s world championship in 2027

USA Volleyball leaps at opportunity to host women’s world championship in 2027

USA Volleyball leaps at opportunity to host women’s world championship in 2027

This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

September 26, 2025

A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity

A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity

A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity

This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.

September 22, 2025

Unrivaled announces $340M valuation, plans for upcoming season

Unrivaled announces $340M valuation, plans for upcoming season

Unrivaled announces $340M valuation, plans for upcoming season

On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

September 10, 2025

Nailcare brand Orly’s VP Tal Pink shares insights on the brand’s LA Sparks partnership

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

August 22, 2025

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