
Sports Business
How the Bhathal family is running Portland
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March 20, 2026
The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals.
This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.
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It’s tee time.
The 90th edition of the Masters kicks off at Augusta National today. The Masters isn’t just the first of the PGA’s four major tournaments of the season — it’s also a golf competition steeped in tradition, both good and bad. On today’s episode of the GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on the Masters’ cultural significance, from the lush greens to the tournament’s history of racism and misogyny, before highlighting a few standout players we’re keeping an extra-close eye on this weekend.






















