Basketball

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

November 05, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

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Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

WNBA faces turning point as CBA negotiations sour

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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

Amazon Prime teams up with FanDuel to use betting to drive viewership to WNBA, NBA

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Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

October 01, 2025

USA Volleyball leaps at opportunity to host women’s world championship in 2027

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This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

September 26, 2025

A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity

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This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.

September 22, 2025

Unrivaled announces $340M valuation, plans for upcoming season

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On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

September 10, 2025

Sports Business

Nailcare brand Orly’s VP Tal Pink shares insights on the brand’s LA Sparks partnership

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August 22, 2025

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

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The GIST of It Podcast

Ep #509

Is the NWSL going to lose Trinity Rodman?

November 18, 2025

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Is the NWSL going to lose Trinity Rodman?

The 2025 NWSL Championship is almost here.

Saturday’s match will pit the No. 8 seed Gotham FC against No. 2 Washington Spirit, aka, the only club team Trinity Rodman has ever played for. The Spirit took a major chance on Rodman in 2022, signing her to a four-year, $1.1M contract and making her the then–highest-paid player in the league. But the women’s soccer landscape has changed dramatically since then — and Rodman may be setting her sights overseas.

On today’s episode of The GIST of It, co-hosts Lauren Tuiskula and Steph Rotz explain who’s courting Rodman and how the NWSL’s salary cap is playing a major part in why American talent is heading to England’s Women’s Super League. The footy stops here.

Thanks to Fan Duel for supporting today’s podcast. From the rink to the court to the pitch, FanDuel is the home for women’s sports betting in Ontario. Download the FanDuel app or click here to get started.