
Sports Business
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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July 21, 2025
The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
Read Full StoryThe GIST of It Podcast
Ep #489A new league of their own: Introducing the Women’s Pro Baseball League
August 28, 2025

This is girlhood.
Today’s episode of The GIST of It is all about the Women’s Pro Baseball League (WPBL), a first-of-its-kind women’s pro league launching in 2026. It’s a tale of girlhood, community, and sports — and that sounds an awful lot like the founding principles of The GIST, meaning co-hosts Ellen Hyslop and Steph Rotz are the perfect duo to break down everything you need to know now that the league has hosted open tryouts. A home run, indeed.