Sports Business
Caitlin Clark’s continued March Madness presence driving women’s basketball economy
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April 03, 2024
Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.
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Today’s episode of The GIST of It is for the girls with a two-parter full of women’s sport updates. First up, Steph Rotz and guest co-host Lauren Tuiskula discuss yet another historic PWHL weekend along with everything you need to know heading into the final push to the playoffs.
Then in part two, Steph and Lauren highlight world No. 1 golfer Nelly Korda and her recent dominance after the American notched her LPGA record-tying fifth consecutive tour victory over the weekend. Tee-rific.
Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.