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Eye-popping women's sports viewership numbers

September 15, 2023
Fridays call for celebration, so here’s a breakdown of the eye-popping women’s sports viewership numbers that trickled out over the last week.
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Eye-popping women's sports viewership numbers Eye-popping women's sports viewership numbers
SOURCE: TENNIS CHANNEL/X

The GIST: Fridays call for celebration, so here’s a breakdown of the eye-popping women’s sports viewership numbers that trickled out over the last week. If you stream it…

28: As in 28%, the increase in average time spent watching women’s sports in the UK so far this year, a bump largely driven by the Lionesses’ deep run at the FIFA Women’s World Cup.

466K: The average viewership for Tuesday’s NCAA volleyball showdown between No. 4 Nebraska and No. 5 Stanford, making it the most-watched regular-season volleyball match in ESPN history. A true serve.

627K: The number of eyeballs, on average, that tuned in for each WNBA game this year, driving the league to its most-watched regular season in 21 years.

3.4M: A figure that is larger than 2.3M, and the average viewership to witness American phenom Coco Gauff win the US Open less than a week ago, just the latest example of women topping men when it comes to finals viewership at the Grand Slam. Take that, patriarchy.

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