Let's get down to business

🎾Naomi Osaka: The four-time grand slam champion is expanding her empire. Osaka announced yesterday that she’s collaborating with Frankies Bikinis on a brand new bathing suit line set to launch in May, and she is also launching a new SPF-loaded skincare line for melanated skin tones. #StayGolden
🐊Gatorade: Sports drink companies are picking up what we've been laying down for years: Bet. On. Women. Gatorade recently created a (very stacked) women’s advisory board to help deepen their connection with female athletes, while also holding them accountable in delivering against their guiding pillars. HYFR.
🏀NBA: TIME revealed their first-ever TIME100 list of the most influential companies on Tuesday, and the NBA was named as the top “Leaders” brand, thanks to their global growth. Eight sports-related brands made the list, but only one other sports league was featured: the English Premier League, highlighted for its exemplary broadcasting rights. Jolly good!
🏒NHL: They might not be NBA-level yet, but the NHL is working on growth, too, starting with broadcasting. After 16 years, they’ve cut ties with NBC to triple their revenue in a new seven-year deal with Turner Sports, and have already signed a deal with ESPN. It’ll mark the first time since 1999 that the NHL has two American broadcast partners. Double rainbow.
Enjoying this article? Want more?

Sign up for The GIST and receive the latest sports news straight to your inbox three times a week.