Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).

Two highly-decorated No. 1 seeds, the UConn Huskies and Purdue Boilermakers, will duke it out for the national trophy tonight at 9:20 p.m. ET on TBS.

Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.

Sixty-eight teams and almost three weeks of women’s hoops Madness later, it all comes down to two No. 1 seeds: The South Carolina Gamecocks and Iowa Hawkeyes.

The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.

The ninth annual SheBelieves Cup kicks off tomorrow, with four of the world’s best women’s footy squads competing in a preview of this year’s Paris Olympics. Oui oui.

The men’s Final Four start their semifinal dance tomorrow on TBS, and both blockbuster matchups feature powerhouse programs vs. scrappy underdogs.

Record-setting viewership, stunning starpower, and a whole lot of hoopla later, the women’s March Madness tournament culminates this weekend. First up, tonight’s stacked Final Four lineup, with two spots in Sunday’s 3 p.m. ET championship game on the line.

It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.

Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.

With only 17 days until the puck drops on the 2024 Stanley Cup Playoffs, the clinching scenarios are in full swing.

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.