Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.

A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.

Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.

The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.

Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.

Just one week into the prestigious Indian Wells Open hosted in California and every Canadian singles player has already been ousted from the tournament.

Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.

The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

Less than two weeks into the new F1 season and the grid is already jam-packed with controversy amid the continued fallout from an investigation into allegations of “inappropriate behavior” against Red Bull team principal Christian Horner.

The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.

The regular season wraps up tomorrow, and while some squads have already secured conference titles, others are still fighting for their crowns — and top seeding in next week’s conference tourneys.