The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.

As you heard on yesterday’s episode of The GIST of It, conference tournament tension will reach a fever pitch as squads scramble for automatic bids to March Madness this weekend. A whopping 32 conferences are currently duking it out, but three in particular are must-see TV.

As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.

The regular season wraps up tomorrow, and while some squads have already secured conference titles, others are still fighting for their crowns — and top seeding in next week’s conference tourneys.

The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

The Dartmouth men’s basketball team voted 13-2 to unionize yesterday, taking a first step toward recognized university employment in a jarring rebuke of the NCAA’s long-suffering amateurism model.

Canadian billionaire Larry Tanenbaum is reportedly working to bring a WNBA franchise to Toronto after previous efforts stalled last year. Tanenbaum is chairman of the Maple Leafs Sports and Entertainment (MLSE) sports group — owner of Toronto’s NHL, NBA, and MLS franchises — and is hoping to add women’s basketball to his sports portfolio.

Financial services company Ally — a women’s sports sponsorship heavy-hitter — inked a multiyear deal with the two-time WNBA champion Las Vegas Aces yesterday, marking the brand’s first foray into the league.

As a refresher, this first-ever tourney pits the continent’s best against each other as a tuneup for the upcoming Paris 2024 Olympics. Fan-footy-tastic.

Move aside, Love is Blind altar day — yesterday marked NFL franchise tag deadline day, bringing with it a flurry of massive decisions as teams prepare for free agency to open one week from today.