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📈 Eye on the tiger📈 Eye on the tiger
NCAA women’s basketball tournaments net record viewership and attendance highs
🏀
The 2023-24 NCAA women’s basketball season was one for the books, and it’s not even over yet. Leading up to March Madness, women’s collegiate conference tournaments shattered records across the board, with the Big Ten and SEC tournaments drawing viewership in the millions.
March 15, 2024
🏒 Light that lamp🏒 Light that lamp
The puck drops on the NCAA women’s ice hockey national tournament tomorrow
🏒
The puck drops on the first round of the national tournament tomorrow — aka perfect timing since women’s hockey is the moment.
March 13, 2024
🏈 Musical chairs (football’s version)🏈 Musical chairs (football’s version)
Running backs take center stage as NFL Free Agency heats up
🏈
Though free agency doesn’t officially open until the NFL’s “new year” begins today at 4 p.m. ET, that hasn’t stopped teams from brokering blockbuster deals.
March 13, 2024
🏀 Last stop before the Madness🏀 Last stop before the Madness
NCAA men’s basketball conference tournaments are officially underway
🏀
As of today, nearly all of the 32 conference tournaments are underway, with automatic March Madness bids and a whole lotta confetti awaiting the winners.
March 13, 2024
⚽ Primed for success⚽ Primed for success
NWSL expands use of Amazon’s suite of services with extensive multiyear partnership
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Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.
March 13, 2024
📈 She’s got next📈 She’s got next
New data explores advertising trends for women’s sports in 2023
A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.
March 13, 2024
📈 Driving women’s sports forward📈 Driving women’s sports forward
Canadian Tire shares results of Women’s Sports Initiative after one year
Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.
March 11, 2024
🎾 That didn’t go so well🎾 That didn’t go so well
No Canadians remain at Indian Wells Open after week one
🎾
Just one week into the prestigious Indian Wells Open hosted in California and every Canadian singles player has already been ousted from the tournament.
March 11, 2024
🏀 Rough and tumble🏀 Rough and tumble
The ACC, Big Ten, Pac-12, and SEC crowned their NCAA women’s basketball conference tournament champions yesterday
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Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.
March 11, 2024
🏆 Make way for the comeback kids🏆 Make way for the comeback kids
Colorado wins NCAA Skiing Championships, Arkansas and Texas Tech take indoor track & field titles
🏒🏃‍♀️⛷️
Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.
March 11, 2024
🏟️ Elevate her pitch🏟️ Elevate her pitch
WSL attendance is on the rise as clubs continue to break records
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The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.
March 11, 2024
🏎️ Pressing the brakes🏎️ Pressing the brakes
What we know about the F1 investigation into Red Bull team principal Christian Horner
🏎️
Less than two weeks into the new F1 season and the grid is already jam-packed with controversy amid the continued fallout from an investigation into allegations of “inappropriate behavior” against Red Bull team principal Christian Horner.
March 08, 2024
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