FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
personLog In
The GIST
  • About
  • Newsletters
  • The GIST Plus
  • Games
  • Podcast
  • Shop
Join For Free
NY Liberty head coach Sandy Brondello let go one season after franchise’s first championshipNY Liberty head coach Sandy Brondello let go one season after franchise’s first championship
NY Liberty head coach Sandy Brondello let go one season after franchise’s first championship
🏀
There was no shortage of WNBA fireworks yesterday, so let’s start with last night’s on-court Game 2 action with both best-of-five semis now even. The Phoenix Mercury overcame a 20-point deficit, forced overtime, and topped the Minnesota Lynx 89–83, while NaLyssa Smith’s career-high 18 points fueled the Las Vegas Aces’ 90–68 win over the Indiana Fever.
September 24, 2025
A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunityA’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity
A’ja Wilson wins historic league MVP award amid a major missed WNBA marketing opportunity
🏀
This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.
September 22, 2025
Las Vegas Aces superstar A’ja Wilson wins record-breaking fourth WNBA MVPLas Vegas Aces superstar A’ja Wilson wins record-breaking fourth WNBA MVP
Las Vegas Aces superstar A’ja Wilson wins record-breaking fourth WNBA MVP
🏀
Yesterday’s semis Game 1 wasn’t so stellar for the Las Vegas Aces (more on that below), but the day started off strong for the inimitable A’ja Wilson, who won her unprecedented fourth WNBA MVP award. She’s not just raising the bar in the W — this hoops princess is the bar.
September 22, 2025
The wildest moments from a chaos-filled Week 3 NFL slate The wildest moments from a chaos-filled Week 3 NFL slate
The wildest moments from a chaos-filled Week 3 NFL slate
🏈
The NFL chose chaos this weekend with a whopping seven games decided in the final two and a half minutes of action. Let’s recap a Week 3 slate that saw juggernaut offenses sputter, game-winning kicks thwarted, and upsets reign supreme. Hey, not everyone can be the Indianapolis Colts.
September 22, 2025
NWSL makes flurry of business-driven moves as playoffs approachNWSL makes flurry of business-driven moves as playoffs approach
NWSL makes flurry of business-driven moves as playoffs approach
⚽
As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Let’s review a few of the NWSL’s moves announced this week, and what they might mean for the league and interested sponsors.
September 19, 2025
Breaking down the Women’s Rugby World Cup semifinalsBreaking down the Women’s Rugby World Cup semifinals
Breaking down the Women’s Rugby World Cup semifinals
🏉
After nearly a month full of tackles and dazzling offloads, the Women’s Rugby World Cup has reached the semifinals. Four unbeaten powerhouses, two epic clashes, and tickets to a history-making championship are on the line? Ruck yeah.
September 19, 2025
No. 2 Las Vegas Aces and No. 6 Indiana Fever punch semifinal ticketsNo. 2 Las Vegas Aces and No. 6 Indiana Fever punch semifinal tickets
No. 2 Las Vegas Aces and No. 6 Indiana Fever punch semifinal tickets
🏀
One WNBA playoffs semifinal is locked in, the other depends on tonight’s winner-take-all Game 3, and just when you thought things couldn’t get spicier, the league MVP will be crowned on Sunday. The hoops drama is about to hit a crescendo — turn it up.
September 19, 2025
Sydney McLaughlin-Levrone breaks American 400m record at World Athletics ChampionshipsSydney McLaughlin-Levrone breaks American 400m record at World Athletics Championships
Sydney McLaughlin-Levrone breaks American 400m record at World Athletics Championships
🏃‍♀️
The World Athletics Championships (aka, track & field’s most prestigious biennial international event) is underway in Tokyo — and American sprinter Sydney McLaughlin-Levrone is on the precipice of history.
September 17, 2025
Venus and Serena Williams seize podcast opportunities as they continue to monetize fameVenus and Serena Williams seize podcast opportunities as they continue to monetize fame
Venus and Serena Williams seize podcast opportunities as they continue to monetize fame
On Monday, iconic tennis (and sister) duo Venus and Serena Williams announced the launch of their Stockton Street podcast, which debuts on X today. The podcast — a notable get for X as it competes for original content — celebrates their legendary status through an accessible, storyline-powered medium.
September 17, 2025
No. 6 Indiana Fever and No. 7 Seattle Storm force series-deciding Game 3’sNo. 6 Indiana Fever and No. 7 Seattle Storm force series-deciding Game 3’s
No. 6 Indiana Fever and No. 7 Seattle Storm force series-deciding Game 3’s
🏀
Time flies when you’re having fun…and when the first round is only a best-of-three series. Just a few short days after the WNBA playoffs tipped off, all four series could be decided before our next newsletter with tickets to the best-of-five semifinals on the line. Let’s hoop to it.
September 17, 2025
How the Rolex SailGP Championship is racing towards a greener futureHow the Rolex SailGP Championship is racing towards a greener future
In partnership with
How the Rolex SailGP Championship is racing towards a greener future
September 17, 2025
How pro sports leagues and their sponsors can make the most of temporary marketsHow pro sports leagues and their sponsors can make the most of temporary markets
How pro sports leagues and their sponsors can make the most of temporary markets
Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Let’s explore when traveling teams work and what this format means for sponsors.
September 15, 2025
chevron_leftNewer Stories
Older Storieschevron_right
The GIST
  • Job Board
  • Sports Guides
  • Newsroom
  • Calendar
  • Join Our Team
  • Partner with Us
  • Contact Newsroom
  • 🇨🇦
  • 🇺🇸
Join For Free
FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
© 2025 The GIST. All rights reserved.
  • Terms of Service
  • Privacy Policy