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🏒 Seen this film before🏒 Seen this film before
All five former Canadian World Junior hockey players found not guilty in sexual assault trial
🏒
The five former Canadian World Junior hockey players (all of whom went on to play in the NHL) on trial for sexual assault were found not guilty yesterday — and, for many, it feels like a gut punch.
July 25, 2025
⚽ Dream on⚽ Dream on
World No. 5 England defeats No. 13 Italy 2–1, books spot in UEFA Women’s Euro final
⚽
Sunday’s UEFA Women’s Euro final is close enough to taste — but there’s still one semi to go. Scroll on to learn how the defending champs booked their return to the ’ship before we preview today’s must-win match between No. 2 Spain and No. 3 Germany.
July 23, 2025
🎙️ Livin’ the pod life🎙️ Livin’ the pod life
Increase in women’s sports podcasts illustrates latest trends in the audio space
The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.
July 23, 2025
💸 Gives them wings💸 Gives them wings
WNBA teams lead the way in social media engagement among pro sports teams
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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.
July 23, 2025
🏀 Hello from the other side🏀 Hello from the other side
A mid-week WNBA round-up
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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.
July 23, 2025
⭐ Best budz forever⭐ Best budz forever
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
July 21, 2025
💄 Hot girl summer💄 Hot girl summer
Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship
🥎
Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.
July 21, 2025
⚽ Flying high, defying gravity⚽ Flying high, defying gravity
World No. 3 Germany defeats No. 10 France in penalty shootout, advances to UEFA Women’s Euro semi
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And just like that, the UEFA Women’s Euro semis are set. But before we preview what’s to come, we simply must recap the jaw-dropping action from this weekend’s quarter-finals (QF). Let’s go.
July 20, 2025
🏀 Let her cook🏀 Let her cook
CBA negotiations loom large during WNBA All-Star Weekend
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From a shoe phone capturing all the action to the StudBudz streaming the non-stop party, WNBA All-Star Weekend truly left no crumbs…but players are still hungry for their rightful piece of the pie.
July 20, 2025
⚽ Dodge, duck, dip, dive, and dodge⚽ Dodge, duck, dip, dive, and dodge
No. 5 England advances to UEFA Women’s Euro semifinal
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Two UEFA Women’s Euro quarter-finals (QFs) down, two to go — and the knockout round drama is already unmatched. Scroll on to see who’s already booked a spot in the semis before reading up on this weekend’s must-see matches.
July 18, 2025
⚾ The rest is still unwritten⚾ The rest is still unwritten
Storylines to watch in the second half of the MLB season
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One home run–filled and historic All-Star break later, the second half of an already epic MLB season gets underway today. From the hottest divisions to the players swinging for the record books, here are the questions on our mind as the sprint to the playoffs begins.
July 18, 2025
✨ All the world’s a stage✨ All the world’s a stage
Athlos plans on debuting long jump event in unique Times Square venue
Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.
July 18, 2025
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