With investment in women’s soccer on the rise globally, some of the sport’s brightest minds have teamed up to capitalize on its universal appeal in an adapted format. Yesterday, World Sevens Football (W7F) announced it would launch this May as a multi-city women’s soccer tournament.

Yesterday, U.S. Ski & Snowboard banked a three-year partnership with American apparel brand J.Crew, making it the governing body’s official lifestyle apparel partner. In J.Crew’s longest deal to date, the brand intends to amplify the connection between snow sports and their après ski lifestyle, especially as the 2026 Milano Cortina Winter Games roll around.

After an edge-of-your-seat opening day, the rest of the men’s field hits the dance floor today, gloriously converging with the women’s first-round tip-off for a thrilling 32 high-stakes games in one day.

It’s time to dance — the NCAA Division I (DI) women’s basketball national tournament (aka, March Madness) tips off with today’s First Four matchups. Before you enter a bracket (or three!) in The GIST’s very own women’s bracket challenge, let’s dig into everything you need to know about the most chaotic tournament in sports.

And they’re off! March Madness officially tipped off with two men’s First Four games last night, and the women start their party with their own First Four games tonight (keep an eye out for a Special Edition later today featuring everything you need to fill out your bracket).

Yesterday, Deloitte shared key insights into why the women’s game is generating revenue at an exponential rate. The company predicts global revenue for women’s sports will cross the $2B threshold in 2025, a 240% increase in just two years. This is largely thanks to commercial revenue, which is set to top $1.26B after a rise in engagement, brand recognition, and sponsorships.

The wait is over — March Madness officially begins with today’s men’s First Four tip-off, so we’re hitting your inbox with everything you need to know about the men’s version of the most chaotic tournament in sports. Cue “One Shining Moment.”

Selection committee controversies, heartwarming reaction videos, legendary broadcaster Dickie V making us emotional…March Madness is officially upon us. We have special edition tourney previews heading to your inbox tomorrow and Wednesday, but first, here’s Selection Sunday’s biggest moments, by the numbers.

The Big Dance isn’t the only shimmying and shaking happening on the hardwood. After last night’s semifinals, tonight’s Unrivaled final is set: Rose BC vs. Vinyl BC at 7:30 p.m. ET. And this one’s for all the marbles, plus a cool $50K for each member of the championship-winning squad. Cha-ching.

On Friday, the NWSL kicked off its 2025 season by allowing more global access than ever thanks to new media rights deals. The league expanded its international reach through ESPN while also signing media rights packages to networks in Europe, Latin America, Asia, and Australia. Through this, NWSL content will now reach more than 130 countries.

The selection committee will announce the 68-team field for the men’s tournament tonight at 6 p.m. ET, and the women’s bracket follows at 8 p.m. ET. So we’re here to dish out the deets and help you prep for The GIST’s very own bracket challenges. Game on.

The NCAA men’s basketball conference tournaments are officially heating up with automatic berths to the national tourney on the line. Even an NCAA women’s hoops legend is locked in. It’ll be a few more days before our Selection Sunday Scroll lands in your inbox ahead of Sunday’s big decision shows, but trust us — the madness is already here. Here’s what’s happening and what to watch this weekend.