This year’s campaign features an intriguing plot twist: The introduction of the Automated Ball-Strike (ABS) challenge system, which will allow players — specifically the batter, the pitcher, and the catcher — to challenge an umpire’s ball or strike call. From how it works to the unexpected fallout , here’s everything you need to know.

Nothing united Canada quite like the Blue Jays’ 2025 World Series run, and the impacts are still being felt long after the final out. Youth registration is skyrocketing, the talent pool is deepening, and the power of friendship is alive and well in the blue birds’ clubhouse.

With March Madness finally here, we spoke with Terése Whitehead and Kim DeCarolis, who lead NIL and commercial strategy at Michigan and Georgia, respectively. Both are embedded on campus through their work with Altius Sports Partners, which launched in 2020 and has quickly become a leading strategic advisor for college athletic departments.

Eight of next weekend’s Sweet 16 teams are already locked in, while today’s jam-packed eight-game slate will determine the other half of the field. That’s right, the Madness is in full swish.

Call up MTV because the men’s (super) Sweet 16 is set following 48 heart-pumping games. Catch up on the second-round drama, then take a moment to regroup before the fun resumes on Thursday.

Over 100 hours of negotiations later, we finally have a new WNBA CBA. The term sheet is still being finalized and the deal needs to be ratified, but reports indicate the league’s sixth CBA is as transformational as hoped. And exhale.

How’s that bracket doing? March is already off to a heart-pounding start, with the signature Madness in full force during yesterday’s men’s first-round matchups.

How’s that bracket doing? March is already off to a heart-pounding start, with the signature Madness in full force during yesterday’s men’s first-round matchups.

The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.

The WNBA and WNPBA reached a verbal agreement on their CBA yesterday, just 51 days before season tip-off. The news is considered a major win for both parties as well as W fans, but there are other players at stake with a lot pinned on the success of this deal: The W’s confirmed and prospective brand partners. Let’s explore what this new CBA means for everyone.

This week, the Bank of America Institute — the bank’s internal think tank that analyzes consumer behaviors and trends from customer data — shared insights into how customers are engaging around women’s sports. The data supports trends we’ve seen, with these new numbers further strengthening the business case for women’s sports. Let’s dive in.

The 2026 World Baseball Classic (WBC) came to a close as Venezuela beat Team USA 3–2 in last night’s championship game. The final out is in the books, but this year’s exhilarating and record-setting tourney is only the beginning as the sport surges in Canada.