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K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandomK-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom
K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom
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Korean entertainment company HYBE (which cultivated K-pop sensations BTS and Katseye) is getting into sports, sponsoring MLS club LAFC’s first playoff game later today at BMO Stadium. Inspired by Korean player Son Heung-Min’s impact on the team, HYBE is celebrating Korean culture with popular eats from Koreatown staple Love Hour and a lightshow set to K-pop hits.
October 29, 2025
Black Star shares details amid upcoming player showcase amid data proving power of Black soccer fandomBlack Star shares details amid upcoming player showcase amid data proving power of Black soccer fandom
Black Star shares details amid upcoming player showcase amid data proving power of Black soccer fandom
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Today, Black Star — ForSoccer’s media and events brand cultivating Black soccer culture — announced the player lineup and an exclusive capsule collection for the Allstate Next Wave National Showcase, the first national showcase displaying the skills of the top-ranked Black women soccer players in the U.S.
October 29, 2025
World Series even at two as LA Dodgers and Toronto Blue Jays trade winsWorld Series even at two as LA Dodgers and Toronto Blue Jays trade wins
World Series even at two as LA Dodgers and Toronto Blue Jays trade wins
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All tied up! Nine extra innings and countless memes later, the LA Dodgers and Toronto Blue Jays are even at two games apiece, with Game 5 on deck in LA tonight at 8 p.m. ET.
October 29, 2025
Toronto Blue Jays, LA Dodgers World Series matchup even at one game apieceToronto Blue Jays, LA Dodgers World Series matchup even at one game apiece
Toronto Blue Jays, LA Dodgers World Series matchup even at one game apiece
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Heroic hitting performances, poetic pitching moments, a Jonas Brothers concert in the middle of the action — you truly never know what you’re going to see in the World Series. Here are the history-making highlights from this weekend’s Games 1 and 2 between the Toronto Blue Jays and LA Dodgers, plus a look ahead at tonight’s pivotal 8 p.m. ET Game 3 as the series moves to LA with teams even at one game apiece.
October 27, 2025
A celebration of National Tight Ends DayA celebration of National Tight Ends Day
A celebration of National Tight Ends Day
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The Week 8 NFL slate saw plenty of players put their best foot forward, including the league’s top tight ends (TEs) — it was their day, after all. To celebrate the holiday, here’s a primer on the unique position, plus the performances that defined the album occasion.
October 27, 2025
Tour de France sponsor Zwift illustrates how a brand can transform a sportTour de France sponsor Zwift illustrates how a brand can transform a sport
Tour de France sponsor Zwift illustrates how a brand can transform a sport
Last week, the Tour de France Femmes avec Zwift confirmed its 2026 route, which will be the race’s longest course in its four-year history. And rather than beginning immediately after the men’s Tour de France, the women’s race will now begin one week later, with the push for a longer course and a separate schedule fueled by explosive interest in the women’s race.
October 27, 2025
Ally shares survey data on spending habits among sports fans across genders, generationsAlly shares survey data on spending habits among sports fans across genders, generations
Ally shares survey data on spending habits among sports fans across genders, generations
This week, prominent sports sponsor Ally released survey data on 3K Gen Z, millennial, Gen X, and Boomer sports fans to understand how and where sports fans spend their money. The study illustrates spending differences by generation and gender, including details on the spending profile of women sports fans.
October 24, 2025
Mikaela Shiffrin launches personal brand, podcast to capitalize on upcoming Winter Olympics and beyondMikaela Shiffrin launches personal brand, podcast to capitalize on upcoming Winter Olympics and beyond
Mikaela Shiffrin launches personal brand, podcast to capitalize on upcoming Winter Olympics and beyond
Yesterday, legendary Olympic alpine skier Mikaela Shiffrin announced her new personal brand and logo as she prepares to win over fans with her persona. And the timing couldn’t be better: The FIS Alpine Ski World Cup and Milano Cortina 2026 are just around the corner.
October 24, 2025
NBA betting scandal sees three prominent figures arrestedNBA betting scandal sees three prominent figures arrested
NBA betting scandal sees three prominent figures arrested
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Three people with ties to the NBA were among the 34 arrested yesterday in connection to a multiyear FBI investigation into illegal betting. Here’s “the gist” on the two indictments (one tied to rigged poker games and the other to illegal sports wagers) and what the FBI director deemed the NBA’s “insider trading saga.” Buckle up.
October 24, 2025
Toronto Tempo hire Sandy Brondello as the franchise’s first head coachToronto Tempo hire Sandy Brondello as the franchise’s first head coach
Toronto Tempo hire Sandy Brondello as the franchise’s first head coach
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Former NY Liberty head coach (HC) Sandy Brondello is heading north, tapped as HC for the expansion squad Toronto Tempo on Wednesday. Grab a whiteboard and a marker: We’re breaking down the Xs and Os of the league’s coaching moves.
October 24, 2025
Previewing the World Series matchup between the Toronto Blue Jays and reigning champ LA DodgersPreviewing the World Series matchup between the Toronto Blue Jays and reigning champ LA Dodgers
Previewing the World Series matchup between the Toronto Blue Jays and reigning champ LA Dodgers
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East Coast vs. West Coast, Canada’s team vs. the reigning champs of America’s pastime, David vs. Goliath — there are so many ways to bill the best-of-seven World Series matchup between the American League champion Toronto Blue Jays and National League–winning LA Dodgers, which begins from Toronto tonight at 8 p.m. ET.
October 24, 2025
Breaking down the 2025–26 NBA seasonBreaking down the 2025–26 NBA season
Breaking down the 2025–26 NBA season
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After yet another whirlwind offseason, the NBA is officially back with tonight’s juicy doubleheader. The first game of the season tips off at 7:30 p.m. ET, when the defending champ Oklahoma City Thunder hoist the franchise’s first-ever banner before taking on the Houston Rockets. In classic GIST fashion, today’s newsletter has everything you need to know about the 2025–26 campaign — ball is definitely life.
October 21, 2025
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