This holiday season, the Buffalo Bills aren’t just playing NFL games — they’re the latest team featured in a holiday-themed Hallmark movie thanks to the channel’s NFL partnership.

On Monday, Wasserman’s The Collective published the third part of its extensive research on the economy of women’s sports and the influence of women fans. In this edition, The Collective focused on the growth of the women’s sports ecosystem, studying macrotrends exemplified by increased private equity (PE) investment and infrastructure investment.

There’s just two weeks left in the regular season, and the NFL’s postseason picture is more chaotic than your last-minute trip to the mall. Forget sugarplums — visions of playoff spots are dancing in everyone’s heads.

Just like that, the College Football Playoff (CFP) quarter-finals (QFs) are set (and The GIST’s College Football Bracket Challenge is underway) after a thrilling weekend on the gridiron. And if you’re still looking for New Year’s plans, you’re in luck — there’ll be one QF game on New Year’s Eve and three more on New Year’s Day. Never too early to preview the action.

Tick tock — you have until 12 p.m. ET today to enter The GIST’s College Football Bracket Challenge, plenty of time to read this primer then make your picks. The top four College Football Playoff (CFP) seeds (No. 1 Indiana, No. 2 Ohio State, No. 3 Georgia, and No. 4 Texas Tech) received a bye to the quarter-finals, while the other eight squads will battle it out in first-round action beginning tonight. Hut hut, here we go.

Just like their college counterparts, the stakes are sky-high on the pro gridiron. With only three weeks left in the regular season, the NFL’s playoff picture is beginning to take shape — and three divisions are looking extra spicy in Week 16. Pour a glass of egg nog and let’s discuss.

Powered by the success of big-name athletes like Lindsey Vonn, Mikaela Shiffrin, and Chloe Kim, the org is ready to capitalize on the Olympic spotlight and unlock snow sports’ full marketing potential.

oday, LOVB announced the launch of a new franchise in San Francisco set to hit the court in January 2027. Rebel Girls CEO Jes Wolfe — a prominent LOVB media partner — co-led the ownership group with growth strategist Chantell Preston as they assembled a team of all-women investors, including Olympian and LOVB founding athlete Kelsey Robinson Cook.

The NCAA women’s volleyball national semifinals are set for tomorrow on ESPN in the U.S. and TSN+ in Canada, and they couldn’t come at a better time: Volleyball is having a moment from youth leagues to the pros, but the college game is doing especially well with, ahem, spiking viewership and attendance. Sunday’s quarter-final round was truly bananas, so you’ll want to buckle up ahead of tomorrow’s semis — here’s what to expect.

After months of financial difficulties, track & field league Grand Slam Track (GST) — spearheaded by Olympic legend Michael Johnson — officially filed for bankruptcy last week. As popular Olympic sports try to extend their reach beyond the global competition, GST presents a cautionary tale as it endured common issues faced by upstart sports leagues.

Big day for dads and athletic trainers.