Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

Super Bowl (SB) ads are often a pulse check on trends in the year to come, at least from an advertising perspective — after all, these are the companies betting big on reaching the most Americans possible in a single spot. And this year, many SB ads featured AI companies and some were even created by AI, although a majority of SB viewers didn’t like them.

The best course of action in life’s big moments? A return to the classics, like Dunkin’s star-studded Super Bowl commercial and the Seattle Seahawks’ defense-focused gameplan in last night’s 29–13 Vince Lombardi Trophy–clinching win over the New England Patriots. Let’s dig into the deets.

The last time the Patriots were underdogs entering the Super Bowl? 2001, the season they won their first-ever title and kicked off a dynastic run that included six Lombardi Trophies. Speaking of, a win today and they’ll break a tie with the Pittsburgh Steelers for the most Super Bowl victories in NFL history.

Women make their way to Radio Row

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

Preparing for the Games is no easy feat, never mind adding in an untimely injury. Sadly, that’s exactly what happened to beloved Canadian snowboarder Mark McMorris and iconic American skier Lindsey Vonn. Let’s discuss the latest on these Olympic powerhouses.

Nothing like just beating a deadline

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

While you were almost certainly sleeping, tennis history was made in Melbourne during this weekend’s Australian Open finals. Here’s what you missed on Glee the signature blue hard courts of Rod Laver Arena.

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.