The group stage results are trickling in: World No. 16 Norway and host country No. 23 Switzerland are the first teams through to the UEFA Women’s Euro knockout stage after closing out Group A in dramatic fashion yesterday. With the final group stage games scheduled today through Sunday at 3 p.m. ET, scroll on to learn who’s advancing — and which group is in their Marie Kondo era.

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

Forget champagne bottles — Wimbledon has been all about the tea, with piping hot stories steeped in drama across both the women’s and men’s singles competitions. Read on to fill your cup(pa) with all the latest.

It’s time to par-tee, or should we say faire la fête, because the world’s best golfers are swinging into the Amundi Evian Championship — the fourth major of the year — from the stunning French Alps. Here’s everything you need to know before the 31st edition begins tomorrow.

Tomorrow, the men’s Premier Lacrosse League (PLL) and its new women’s arm, the Women’s Lacrosse League (WLL), will be playing the sport’s first-ever match on a river — a stunt tied to mutual brand partner Whirlpool.

Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

Wondering just how warm a European summer is? Safe to say it’s the hottest ticket in town after a record-breaking 34,063 fans took in last week’s Women’s Euro opening day (the host nation’s opener) in Switzerland. Here’s to even more golazos as the group stage rolls on.

With the WNBA All-Star reserves announced, the stage is set for the league’s first-ever All-Star draft tomorrow at 7 p.m. ET — but as some stars align, other W news isn’t nearly as shiny. Let’s dig in.

The WNBA defined the relationship with three new cities on Monday, announcing expansion to Cleveland in 2028, Detroit in 2029, and Philadelphia in 2030. With an 18-team league looming, here are the green, red, and beige flags surrounding the news.

While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

Get used to seeing the Minnesota Lynx’s Napheesa Collier and the Indiana Fever’s Caitlin Clark go head-to-head. Not only were the superstars named All-Star Game captains yesterday, but they’ll also square off in tomorrow’s 8 p.m. ET Commissioner’s Cup. Hoop yeah.