Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

If you only tune into international swimming during the Olympics, we understand — but with some megawatt stars making a splash, the World Aquatics Championship (aka the sport’s biggest annual competition) is worth your attention. Let’s dive in for a sneak peek at some serious contenders for the 2028 LA Games.

The AIG Women’s Open grand finale drew a record-setting crowd in Wales, and while the U.K.’s very own Charley Hull made a run for the title, it was Japan’s Miyū Yamashita who took home the last major of the women’s golf season yesterday.

Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.

Forget runnin’ out of time, yesterday’s 6 p.m. ET MLB trade deadline has come and gone, and the American League-best Toronto Blue Jays made moves in spades with hopes of playing playoff baseball deep into October.

Footy fans, rejoice — a Bend It Like Beckham sequel is confirmed and the NWSL is finally back after a month-long international break. Life is good. And with that, here are the biggest storylines heading into the second half of the season.

This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

The NFL's Manhattan offices are said to be the target of Monday's shooting.

The AIG Women's Open heads to Wales for stunning scenery and top-tier golf.

Twenty-five days, 106 goals, and many missed penalty kicks later, world No. 5 England is the UEFA Women’s Euro champion once again, defeating No. 2 Spain 3–1 in yesterday’s penalty shootout after a 1–1 draw.

Ahead of yesterday’s thrilling championship game, a rematch of the 2023 FIFA Women’s World Cup (WWC) final between England and Spain, UEFA published impressive metrics measuring the tournament’s growth.