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💰 Forget about the price tag💰 Forget about the price tag
Serena Williams and Sabrina Ionescu make major investments in women’s sports leagues
Time to make it rain — not one, but two powerhouse women athletes made major investments in women’s sports leagues on Monday. Talking that talk and walking that walk.
March 04, 2025
🏀 No chill🏀 No chill
Last week of NCAA men’s basketball regular season promises rivalry matchups
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Who's chilling during the last week of the regular season?
March 03, 2025
🏀 The grand finale🏀 The grand finale
JuJu Watkins pulls ahead in Player of the Year race as regular season ends
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And the award for Best Drama goes to...
March 03, 2025
📈 It’s a femininomenon📈 It’s a femininomenon
SponsorUnited shares data on increased sponsor spend in women’s sports
Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.
March 03, 2025
🏀 History on the hardwood🏀 History on the hardwood
A deep dive into athletes and moments to celebrate Women’s History Month
And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.
March 02, 2025
🏀 They just had to maximize the drama🏀 They just had to maximize the drama
Bizarre night in college hoops sets up thrilling regular-season finale
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Last night featured all sorts of bizarre score lines as teams careen towards the postseason
February 28, 2025
🏒 Fire and ice🏒 Fire and ice
The puck drops on NCAA women’s ice hockey conference championships
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The small bracket makes the hunt for the natty extra-spicy from the beginning
February 28, 2025
💰 In the cards💰 In the cards
Unrivaled signs landmark deal with OneTeam for WNBPA player licensing rights
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Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.
February 28, 2025
🔥 Catching a Fever🔥 Catching a Fever
Kevin Hart’s entertainment company partners with Indiana Pacers and Fever in WNBA–driven collaboration
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Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.
February 28, 2025
✨ Applause, a round of applause✨ Applause, a round of applause
Three Black women athletes taking center stage
Black women smashing ceilings in sports is nothing new — and there’s only more to come. That’s why we’re capping off our Black History Month series by highlighting three Black women whose futures are so bright, shades are a must.
February 26, 2025
🏀 One of one🏀 One of one
Basketball legend Diana Taurasi retires after 20 WNBA seasons
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It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.
February 26, 2025
🏀 The vibes are weird🏀 The vibes are weird
Major shakeups in NCAA women’s and men’s basketball polls as regular-season finales near
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The latest AP Polls reflect the parity on both the women’s and men’s sides.
February 26, 2025
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