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📺 In the Zone📺 In the Zone
Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game
Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.
May 23, 2025
🚀 She’s not next, she’s now🚀 She’s not next, she’s now
The GIST and Barbarian team up for a data-powered report on the ROI in women’s sports
This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.
May 21, 2025
🏀 Hardwood hype🏀 Hardwood hype
WNBA’s opening weekend draws impressive viewership and generates bigger brand exposure
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This weekend, the WNBA season tipped off on several networks, and the results are in: Interest in the league is widespread across teams and platforms, illustrating how everyone should harness the WNBA’s popularity however they can.
May 21, 2025
👀 Upfront about it👀 Upfront about it
2025 media upfronts shed light on 2024 wins for sports networks and streamers
Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers.
May 19, 2025
💰 Join the club💰 Join the club
WNBA enjoys record numbers of sponsors as new, old brands join the league
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The 29th WNBA season tipped off last Friday with a record 45 official sponsors, including 10 brands that signed on during the past year, according to Sports Business Journal (SBJ). Let’s dive into why these old and new brands are recognizing the potential for brand amplification in the W.
May 19, 2025
🚗 Feeling testy🚗 Feeling testy
WNBA and CarMax benefit from free early-season content offerings
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Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.
May 16, 2025
🏀 Coast to coast🏀 Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
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With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
May 16, 2025
⚕️ Care to join?⚕️ Care to join?
Women’s care brands seek out WNBA partnerships as sector is poised for growth
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This week, vaginal care brand Vagisil announced a new partnership with the NY Liberty that bonds the NYC–based brands over a shared message of empowering women. Additionally, athlete-focused tampon company Sequel will serve as the Indiana Fever’s official tampon in a deal that includes Lexie Hull as a player ambassador and free tampons at Gainbridge Fieldhouse.
May 16, 2025
💧 A little Unwell💧 A little Unwell
Alex Cooper’s Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships
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Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.
May 12, 2025
💄 Beauty and the billionaire💄 Beauty and the billionaire
Fenty Beauty enters NY Liberty sponsorship as celeb entrepreneurs turn to women’s sports
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On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.
May 09, 2025
🏉 Locked in🏉 Locked in
Recent Team USA rugby match illustrates sport’s potential leading up to World Cup, Olympics
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Last Friday, 10.5K fans showed up at Kansas City’s CPKC Stadium to watch the USA Rugby women’s 15s take on Team Canada. While the bout resulted in a loss for the Americans, the game set a new U.S. attendance record for the sport fueled by its recent surge in popularity.
May 07, 2025
⚽ Fielding interest⚽ Fielding interest
New SponsorPulse insights reveal opportunity for activation among Canadian women’s soccer fans
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Last Friday, sports data insights platform SponsorPulse made the case for why Canada is primed for women’s soccer fandom. The latest data affirms that even though Canadian interest in the sport is surging, the North remains an oft-overlooked market for American companies looking to reach soccer fans.
May 05, 2025
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