After several major plays to host international tennis events, including the WTA Finals, Saudi Arabia had a quiet December for women’s sports moves.

Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.

With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.

It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.

Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.

The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.

This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.

After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.

ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).

The financial forecast for 2024 is looking a little stormy as experts foresee a moderate economic slowdown on the horizon.

NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.