While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

Last Friday, Athletes Unlimited (AU) Pro Softball announced a multi-year agreement with Wichita State University to bring pro softball to Kansas, creating the first pro women’s sports league to play a full season in Wichita.

But once the confetti settled, Gotham supporters and players were left wondering if they’d get their fairytale ending: a fan-focused celebration like other pro franchises.

The team is reportedly in exclusive talks with the Bhathal family, but no deal has been finalized yet.

After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

After its three-year, $4.5M CBS deal expires, the league will bag $240M from 2024–2027 thanks to the largest media deal in women’s sports, which will increase annual NWSL media rights from $1.5M to $60M.

The ownership group of MLS’ Seattle Sounders is reportedly in “advanced talks” to finalize a purchase of the NWSL’s OL Reign, which could lead to a significant MLS and NWSL crossover.

For the second consecutive year, the earnings from the World Cup of women’s tennis are on par with the Davis Cup, the men’s equivalent.

Saudi Arabia is following up its World Cup win with another tournament play — this time, beginning talks with IMG to take over the Miami Open or Mutua Madrid Open.

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.