The GIST

Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports

On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

May 28, 2025

PIF doubles down on WTA investment by sponsoring maternity benefits

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Yesterday, Saudi Arabia’s Public Investment Fund (PIF) built on its expansive partnership with the WTA by launching the PIF WTA Maternity Fund Program, the first in women’s sports history to offer paid maternity benefits to self-employed athletes.

March 07, 2025

World No. 19 Madison Keys capture first Grand Slam at the 2025 Australian Open, No. 1 Jannik Sinner repeats as men’s champion

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Tennis’ first Grand Slam champions of the year have been crowned, with a new winner in the women’s game and a repeat trophy hoister on the men’s side. Take a bow.

January 27, 2025

No. 19 Madison Keys to face No. 1 Aryna Sabalenka in Australian Open final, No. 7 Novak Djokovic retires in semis to end bid for 25th Grand Slam title

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January 24, 2025

No. 19 Madison Keys advances to seventh Grand Slam semi

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January 22, 2025

Unexpected upsets across the opening round of the Australian Open

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It’s only the second round at the Australian Open (tennis’ first Grand Slam of the season), but headlines are already popping Down Under, from unexpected upsets to a Brazilian teen making a splash in his first career Slam.

January 15, 2025

NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams

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Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.

January 13, 2025

Sports News

A 2025 Australian Open preview

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January 12, 2025

The Australian Open — tennis’ first Grand Slam of the year — began in Melbourne last night, so today, we’re serving up all you need to know as the tourney continues this morning. Start practicing your Aussie slang and accent, and walkabout through this year’s preview.

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The GIST of It Podcast

Ep #462

Unpacking the WNBA CBA negotiations

May 27, 2025

Listen on Apple Music Listen on Spotify

It’s time to negotiate.

The WNBA season is in full swing, but there’s an even spicier battle brewing off the court. The WNBPA (aka, the WNBA players union) is currently negotiating a new collective bargaining agreement with the league to outline the rules that govern the WNBA. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz establish the timeline leading up to this pivotal moment for the WNBA, as well as explore what the players are asking for — and how the league may make their wishes come true. A slam dunk.

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