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Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

Sports Business

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in.

February 26, 2026

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

While you were almost certainly sleeping, tennis history was made in Melbourne during this weekend’s Australian Open finals. Here’s what you missed on Glee the signature blue hard courts of Rod Laver Arena.

February 02, 2026

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.

January 31, 2026

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

With very few surprises along the way, the star-studded Australian Open finals are finally set, with the women’s title match tomorrow at 3:30 a.m. ET and the men’s Sunday at the same time. Stock up on coffee and read on for what to expect at Rod Laver Arena.

January 30, 2026

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

The only thing hotter than the temps Down Under is the on-court action — the Australian Open semis are officially set, complete with lots of chalk and a handful of surprises.

January 27, 2026

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

The Australian Open, the 100th tennis Grand Slam of the 21st century, begins Down Under on Sunday, aka tomorrow on this side of the world. With the tourney’s largest-ever prize pool (a cool $74.9M) up for grabs, here are the men’s and women’s players to know.

January 16, 2026

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

December 11, 2025

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

Sports News

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

🎾

September 08, 2025

In the face of one presidential distraction, this weekend belonged to the US Open stars, with repeat winners crowned in the grand finale at Arthur Ashe Stadium.

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The GIST of It Podcast

Back to business: What’s happening in Unrivaled and the PWHL?

February 26, 2026

Listen on Apple Music Listen on Spotify

Back to business: What’s happening in Unrivaled and the PWHL?

Back to business: What’s happening in Unrivaled and the PWHL?

And exhale.

Still catching your breath post-Milano Cortina Olympics? Us too — that’s why today’s episode of The GIST of It is a sporty catch-up on two of our favorite leagues: Unrivaled and the PWHL. Tune in to see what’s happening in the hottest 3v3 hoops league in the game ahead of the playoffs, before hearing all the storylines you need to know for the second half of the PWHL season.

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Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

We’re serving up a Saturday newsletter because the US Open Women’s Final is today at 4 p.m. ET, a showdown between fierce world No. 1 Aryna Sabalenka and American No. 9 Amanda Anisimova.

September 06, 2025

World No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova competing in US Open final

World No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova competing in US Open final

World No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova competing in US Open final

In a New York minute, US Open finals weekend has arrived, serving up some stacked showdowns. First up, the women’s doubles championship, pitting top-seeded duo Taylor Townsend and Kateřina Siniaková against No. 3 Erin Routliffe and Canada’s Gabriela Dabrowski today at 12 p.m. ET.

September 05, 2025

Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?

Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?

Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?

Let’s take a look at how reigning champ and world No. 1 Jannik Sinner and No. 2 Carlos Alcaraz are handling their US Open draws, plus the underdogs who just might shake things up.

September 03, 2025

World No. 4 Jessica Pegula books spot in second straight US Open semi

World No. 4 Jessica Pegula books spot in second straight US Open semi

World No. 4 Jessica Pegula books spot in second straight US Open semi

We’re somehow already halfway through the US Open women’s singles quarter-finals (QFs), which means it’s time for a tourney status update. Here’s who’s putting the “hard” in hard courts at the fourth and final Grand Slam of the year.

September 03, 2025

JPMorgan Chase capitalizes on cool factor in latest women’s sports partnerships

JPMorgan Chase capitalizes on cool factor in latest women’s sports partnerships

JPMorgan Chase capitalizes on cool factor in latest women’s sports partnerships

The US Open tips off today with Fan Week, a pre-tourney event that the final tennis Grand Slam organizers have capitalized on by inviting more fan (and sponsor) participation. While JPMorgan Chase has been a longtime US Open partner, the banking powerhouse is keeping things fresh in its 2025 plans for the Open as it wraps a successful year in women’s sports.

August 18, 2025

Unseeded Victoria Mboko defeats Naomi Osaka to win Canadian Open

Unseeded Victoria Mboko defeats Naomi Osaka to win Canadian Open

Unseeded Victoria Mboko defeats Naomi Osaka to win Canadian Open

With the US Open just over two weeks away, tennis’ hard court season is in full swing. There are high-stakes tune-up tourneys everywhere you look as players prepare to compete for a whole lot of cash in Queens, NY.

August 08, 2025

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