⌚ A timely investment⌚ A timely investment
Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports
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May 28, 2025
On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.
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Debunked: Misinformation swirls around the WNBA’s viral t-shirtsDebunked: Misinformation swirls around the WNBA’s viral t-shirts

It’s not a moment; it’s a movement.

Of course, we’re talking about the WNBA, which just threw the most exciting, audacious, and downright viral All-Star Weekend in recent memory. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz break down the major talking points from Indianapolis, from the inimitable StudBudz to the “Pay Us What You Owe Us” t-shirts that broke the internet. Tune in, won’t you?

A big thank you to BMO for sponsoring today’s pod! BMO is the official bank of the NSL and the league’s broadcast partner, sticking to their two-decade pledge to grow the game of soccer in North America. Learn more about how BMO is growing the beautiful game at BMOsoccer.com.

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