On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.

It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.

Spain overpowered England 1–0 in yesterday’s thrilling WWC final, a feat all the more impressive considering La Roja’s ongoing protest of the Royal Spanish Football Federation and head coach Jorge Vilda.

From jaw-dropping Cinderella runs to a home country that forever changed the game Down Under to a few legends taking the WWC pitch for one last time, this year’s tourney more than delivered on memorable moments.

While La Roja celebrates Down Under, we’re highlighting the U.K.’s fraught history with women’s footy, making the Lionesses’ historic tournament run even more extraordinary.

Hurricane Hilary wasn’t the only storm brewing yesterday, and despite the weather canceling No. 1 UCLA’s and No. 22 USC’s matches, the NCAA gals (thunder)struck pitches nationwide, with ranked squads proving their Top 25 mettle.

Today, we’re digging into everything you need to know about tomorrow’s 6 a.m. ET final that will see No. 4 England or No. 6 Spain claim their first-ever WWC.

No. 3 Sweden and co-host No. 10 Australia will fight to leave this tourney with a W by winning tomorrow’s 4 a.m. ET third-place match.

As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.

According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.

Prep your best celly and blast your team’s fight song — after a week of exhibition games, the women’s soccer season officially kicks off tomorrow.

Now one squad is just 90(ish) minutes away from the game’s biggest prize — let’s recap how we got here.