The eighth annual SheBelieves Cup fully embodied the tourney’s female empowerment theme during last night’s kickoff, with the CanWNT making a powerful fashion statement and the USWNT (literally) standing in solidarity with their opponent.

The eighth annual SheBelieves Cup begins tomorrow with four world Top 15 squads (No. 1 USWNT, No. 6 CanWNT, No. 9 Brazil and No. 11 Japan) tuning up ahead of the women’s World Cup in July.

On Saturday, the governing body threatened legal action against its women’s national team, who went on strike over budget cuts and pay equity issues while prepping for this week’s SheBelieves Cup.

According to a Monday report, world soccer’s governing body struck a sponsorship deal with Visit Saudi for July’s Women’s World Cup, significantly upgrading Saudi Arabia's visibility in women’s sports.

According to a Friday report, the league will award franchises to Utah, San Francisco and Boston — one more market than originally anticipated — and will collect around $100 million in the process.

Late last week, the NWSL inked a deal with software company Hawk-Eye to implement video assistant referee (VAR) during the 2023 season, becoming the first professional women’s soccer league to incorporate the tech.

esterday, the Canadian financial services company became a founding partner of NWSL club Angel City FC (ACFC), marking one of its first American soccer sponsorships and its very first in the women’s game.

The governing body struck a four-year, Spanish-language multimedia rights deal with Telemundo to make all USWNT and USMNT matches available domestically in English and Spanish for the first time.

DAZN is taking a direct-to-consumer approach to women’s soccer. On Wednesday, the streamer added a women’s soccer–specific subscription to its platform in Spain, furthering its unique strategy to monetize the rapidly growing sport.

The NWSL is getting down to business. Before last night’s draft, commissioner Jessica Berman provided a strong 2023 outlook that includes increasing player salaries and officially hitting the market in search of a brand-new domestic media rights deal.

Last Thursday, the LA-based NWSL club revealed that it raked in mid-eight figures in revenue during its first season in the league, posting big merchandise, ticketing and sponsorship wins.

As detailed on yesterday’s episode of The GIST of It, U.S. Soccer is investigating USMNT head coach Gregg Berhalter and other members of the federation’s staff for allegations of “inappropriate behavior,” including a 1991 domestic violence incident involving Berhalter and his now wife, Rosalind.