On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.

Yesterday, the USL Super League announced its intention to apply for Division I status, meaning it could become a domestic rival to the NWSL when play begins in 2024.

Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.

According to a Monday report, world soccer’s governing body finally calculated the worth of Women’s World Cup (WWC) broadcast rights and landed on $300M, making it the world’s most valuable women’s-only sporting event.

A recent report projects that the players’ union will earn several million dollars this year from multiple revenue streams, largely due to the upcoming FIFA Women’s World Cup (WWC).

The fourth annual Challenge Cup kicks off tonight with an exciting new format and 10 of the league’s 12 teams in action.

he France-based ownership group said Wednesday that it will sell the NWSL’s OL Reign and is reportedly set to separately peddle French powerhouse Olympique Lyonnais Féminin (Lyon) to American businesswoman Michele Kang.

On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.