The GIST

The Northern Super League will make its long-awaited debut in Canada

It’s here — the Northern Super League (NSL), Canada’s new pro women’s soccer league, makes its long-awaited debut tonight at 109 p.m. ET, with Calgary Wild FC taking on Vancouver Rise FC in the inaugural match. Ahead of the first whistle, here’s everything you need to know about the NSL, including how it stands to impact the Great White North’s footy landscape.

April 16, 2025

The Northern Super League is finally here

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The Northern Super League is finally here

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This feature is brought to you in partnership with BMO.

April 13, 2025

Chelsea reports record valuation for women’s soccer team amid club restructuring

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This week, Chelsea F.C. shared financial results for the 2023–2024 season, including the valuation for its women’s side. With Chelsea reorganizing its women’s team under subsidiary BlueCo 22 Midco Limited, the WSL club is reportedly worth $257M, making it the highest-valued women’s soccer team in the world — and topping Angel City FC’s $250M valuation.

April 07, 2025

U.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer markets

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Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.

April 04, 2025

NWSL locks in another tech partnership with extensive AT&T deal

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Yesterday, the NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience.

April 02, 2025

For Soccer shares demographic insights on women soccer fans in the U.S.

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Yesterday, U.S. media and marketing platform For Soccer released the first installment of its 2025 United States of Soccer series, which profiles women soccer fans in the U.S. The report covers how this audience of 44M women — 43% of all U.S. soccer fans — is growing in size and influence, offering insights for marketers to meet them where they are.

March 28, 2025

Women’s soccer legends team up to launch global 7v7 soccer league

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With investment in women’s soccer on the rise globally, some of the sport’s brightest minds have teamed up to capitalize on its universal appeal in an adapted format. Yesterday, World Sevens Football (W7F) announced it would launch this May as a multi-city women’s soccer tournament.

March 21, 2025

Sports Business

NWSL expands global reach with new international media rights deals

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March 17, 2025

On Friday, the NWSL kicked off its 2025 season by allowing more global access than ever thanks to new media rights deals. The league expanded its international reach through ESPN while also signing media rights packages to networks in Europe, Latin America, Asia, and Australia. Through this, NWSL content will now reach more than 130 countries.

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The GIST of It Podcast

Ep #451

Is it time for Rory's renaissance?

April 15, 2025

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A moment for the champion.

Golfer Rory McIlroy reached the peak of his sport’s mountaintop on Sunday, winning the Masters to become just the sixth player to achieve a career Grand Slam. It’s only been a couple of days since McIlroy earned his long-awaited green jacket, but folks already want to know: What’s next?

Today’s episode of The GIST of It explores Rory’s ascension, as co-hosts Ellen Hyslop and Steph Rotz explain why a late-career renaissance is on the table for the Northern Irishman. To the greens they go.

This episode was brought to you in part by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.

A special shoutout to our friends at CIBC for their support of The GIST of It. CIBC is a founding partner of the WNBA’s latest team, the Toronto Tempo, and is pushing women’s sports forward from the ground up, not only supporting women athletes, but podcasters like ourselves who share their incredible stories. Learn more about how CIBC champions ambition to make sports more inclusive today.