Soccer

Canada’s NSL debuts its celebration to honor winningest team and fans

The Northern Super League (NSL) ended its inaugural season yesterday with a Fan Appreciation Match for its popular club, AFC Toronto, which finished with the most regular-season points. Because of that, the NSL used the appreciation night to also award the Supporters’ Shield, a trophy that rewards the winningest team while also acknowledging the value of its fans.

October 20, 2025

Apple inks WSL deal amid white space in European women’s soccer for tech brands, streamers

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Yesterday, tech giant Apple announced an extensive partnership with the Barclays Women’s Super League (WSL) and Women’s Super League 2 (WSL 2), the top two tiers of women's pro soccer in the U.K. Through the deal, each team will utilize the latest Apple products to capture and analyze game footage in real time.

October 17, 2025

⚽ End of a season, but the start of an age

Vancouver Rise FC make major push heading into Northern Super League regular-season finale

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And just like that, we’ve reached the final week of the inaugural Northern Super League (NSL) regular season. All four playoff spots have already been clinched by AFC Toronto, Vancouver Rise FC, Ottawa Rapid FC, and Montréal Roses FC, but seeding is still up for grabs, adding intrigue to this week’s matchups. Here’s what to watch with the postseason looming in early November.

October 15, 2025

Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

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Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

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This feature is brought to you in partnership with BMO.

October 14, 2025

NWSL makes flurry of business-driven moves as playoffs approach

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As the NWSL builds toward its future (one commissioner Jessica Berman plans to lead), the league is making key decisions to level up its on-field product, including through its recent digital media partnership with The GIST. Let’s review a few of the NWSL’s moves announced this week, and what they might mean for the league and interested sponsors.

September 19, 2025

Breaking down the NWSL salary cap

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There have been numerous record-breaking transfers in women’s soccer this year, most recently former North Carolina Courage midfielder Jaedyn Shaw’s $1.25M transfer to Gotham FC. With so many gals on the go, let’s kick around some questions about the state of the global women’s game.

September 10, 2025

BWSL taps IMG to market international rights as UK women’s soccer league is primed for global following

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Last week, the Barclays Women’s Super League (BWSL) — the top flight for UK women’s soccer — enacted a multiyear partnership with global sports marketing firm IMG to exclusively handle its international media rights. The powerhouse agency has experience securing deals with top channels in emerging markets as well as wide-reaching platforms in popular regions.

September 08, 2025

Sports Business

Chelsea’s Alyssa Thompson signing highlights benefits, drawbacks for soccer sponsors amid athlete moves

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September 05, 2025

Alyssa Thompson is the latest NWSL star headed to Chelsea on a five-year deal that is commanding a $1.3M transfer fee. This follows the Blues’ play for Naomi Girma — when Chelsea paid a record $1.1M fee in January — and a general trend of USWNT standouts being courted across the pond.

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The GIST of It Podcast

Ep #502

Melody Lee is driving luxury in Formula 1

October 23, 2025

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Melody Lee is driving luxury in Formula 1

Buckle up.

Formula 1’s popularity is surging among women, which is no surprise considering gals like Mercedes-Benz Chief Marketing Officer Melody Lee are at the helm. Lee visited The GIST to chat all things F1, from innovation in the sports space to bringing F1: The Movie to life and of course, who Lee’s all-time heroes are. Lights out, and away she goes.

Psst — you can listen to more inspiring interviews like this one by subscribing to The GIST Plus, our membership platform that’s creating the healthiest, most supportive community on the Internet.

This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.