⚽ Bouncing around⚽ Bouncing around
Chelsea’s Alyssa Thompson signing highlights benefits, drawbacks for soccer sponsors amid athlete moves
September 05, 2025
Alyssa Thompson is the latest NWSL star headed to Chelsea on a five-year deal that is commanding a $1.3M transfer fee. This follows the Blues’ play for Naomi Girma — when Chelsea paid a record $1.1M fee in January — and a general trend of USWNT standouts being courted across the pond.
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 Melody Lee is driving luxury in Formula 1 Melody Lee is driving luxury in Formula 1

Buckle up.

Formula 1’s popularity is surging among women, which is no surprise considering gals like Mercedes-Benz Chief Marketing Officer Melody Lee are at the helm. Lee visited The GIST to chat all things F1, from innovation in the sports space to bringing F1: The Movie to life and of course, who Lee’s all-time heroes are. Lights out, and away she goes.

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