Soccer

Tylenol shares pain points for U.S. sports fans amid NWSL healthcare spending boost

After inking a multiyear partnership with the NWSL earlier this year, Tylenol partnered with Wakefield Research to survey 2K U.S. sports fans to explore the pain points for soccer fans attending live sporting events. The results illustrate the natural marketing overlap for healthcare brands, which can utilize beloved women’s sports teams to appeal to fans.

August 13, 2025

Gotham FC continues outreach to Gen Alpha fans with Dove, Rebel Girls book collaboration

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This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

August 08, 2025

SponsorUnited releases first-ever report on NWSL sponsorship revenue

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August 08, 2025

ForSoccer shares YouGov data highlighting soccer gamers as a prime marketing segment

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Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

August 04, 2025

Previewing the second half of the 2025 NWSL season

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Footy fans, rejoice — a Bend It Like Beckham sequel is confirmed and the NWSL is finally back after a month-long international break. Life is good. And with that, here are the biggest storylines heading into the second half of the season.

August 01, 2025

Bend It Like Beckham gears up for reboot as sports titles profit from nostalgia

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This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

July 30, 2025

World No. 5 England stuns No. 2 Spain, clinches back-to-back UEFA Women’s Euro titles

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Twenty-five days, 106 goals, and many missed penalty kicks later, world No. 5 England is the UEFA Women’s Euro champion once again, defeating No. 2 Spain 3–1 in yesterday’s penalty shootout after a 1–1 draw.

July 28, 2025

Sports Business

2025 UEFA Women’s Euro generates historic attendance, viewership in Europe and beyond

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July 28, 2025

Ahead of yesterday’s thrilling championship game, a rematch of the 2023 FIFA Women’s World Cup (WWC) final between England and Spain, UEFA published impressive metrics measuring the tournament’s growth.

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The GIST of It Podcast

Ep #485

Just the beginning: Breaking down tomorrow’s WNBA Canada Game

August 14, 2025

Listen on Apple Music Listen on Spotify

Just the beginning: Breaking down tomorrow’s WNBA Canada Game

Buckle up.

The WNBA’s first-ever international regular-season game tips off in Vancouver tomorrow at 10 p.m. ET, marking the third Canada Game in the league’s history. Before the Seattle Storm and Atlanta Dream battle for Great White North bragging rights (and fight to maintain their playoff positions), tune into today’s episode of The GIST of It to learn about this monumental moment for Canada women’s basketball, the implications for the W’s future expansion plans, and of course, to hear who co-hosts Ellen Hyslop and Steph Rotz are rooting for. Swish swish.