soccer

No. 5 England becomes first reigning champ to lose UEFA Women’s Euro opener

Wondering just how warm a European summer is? Safe to say it’s the hottest ticket in town after a record-breaking 34,063 fans took in last week’s Women’s Euro opening day (the host nation’s opener) in Switzerland. Here’s to even more golazos as the group stage rolls on.

July 07, 2025

Why you need to watch the UEFA Women’s Euro

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While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

July 02, 2025

Disney+ acquires European rights for Women’s Champions League as streamers snatch up women’s sports

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Last week, Disney+ acquired the European rights for the Women’s Champions League through a five-year deal. The news is indicative of a wider trend of streaming interest in women’s sports, which offers both pros and cons for the women’s sports space.

June 02, 2025

Alex Cooper’s Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

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Last Friday, the NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.

May 12, 2025

New SponsorPulse insights reveal opportunity for activation among Canadian women’s soccer fans

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Last Friday, sports data insights platform SponsorPulse made the case for why Canada is primed for women’s soccer fandom. The latest data affirms that even though Canadian interest in the sport is surging, the North remains an oft-overlooked market for American companies looking to reach soccer fans.

May 05, 2025

NWSL shares proposal for second-tier affiliate league as U.S. soccer pyramid flourishes

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Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.

April 28, 2025

Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands

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Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.

April 23, 2025

Sports Business

Relo Metrics adds NWSL sponsorship insights to its data suite

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April 23, 2025

Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.

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The GIST of It Podcast

Ep #472

Business is booming: The WNBA’s record-setting expansion

July 01, 2025

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Business is booming: The WNBA’s record-setting expansion

Keep going, keep growing.

The WNBA announced their long-term expansion plans on Monday, revealing that the league is aiming to reach a whopping 18 teams in the next five years. Today’s episode of The GIST of It takes a closer look at why the WNBA chose Cleveland, Detroit, and Philadelphia as their newest markets, with co-hosts Ellen Hyslop and Steph Rotz breaking down the deets, including the record-setting expansion fee each squad will pay to join women’s basketball’s hottest club.

This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.