Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

The day was originally established in remembrance of American Olympic volleyball player Flo Hyman, who passed away suddenly while competing in a volleyball tournament in 1986.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.

A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.

Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.

While outdoor track & field is more widely known (thanks, Olympics!), its quirky winter sister is bringing big heat. Let’s race.

Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.

Blame it on the holiday-break news cycle, or the fact that one of the biggest sports media companies discouraged its employees from writing anything “incendiary” about it, but Ultimate Fighting Championship (UFC) president Dana White publicly slapping his wife has gone stunningly underdiscussed.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.