U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.

One thing that seems to get better with time? NBCUniversal’s viewership numbers during the 2024 Paris Olympics. On Friday, NBCU shared metrics through the previous 14 days of programming, with the latest data proving that Team USA primetime victories are always a ratings winner.

It’s been a tough few weeks for Warner Bros. Discovery (WBD), the global multimedia brand that has endured everything from being shut out of the NBA’s media rights renewal to losing billions in its linear TV business. In recent days, WBD’s stock has plummeted and was down 40% YTD prior to yesterday’s opening bell.

Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.

The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.

The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.

Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.

NBC’s Olympic viewership is way up after a post-COVID slump deterred its Tokyo 2020 and Beijing 2022 audiences — and so are the network’s spirits (and ratings). As Paris 2024 rolls on, the exclusive U.S. Olympic broadcast partner is learning to leverage its revamped linear and digital distribution.

With Paris 2024 in full force, sponsor insight platform SponsorUnited published a study last week on how brands are activating around Paris 2024 and what marketers can learn for the next Games.

Women-centric athleisure brand Athleta is leaning further into its brand identity with its long-running Power of She campaign. In its current form, the messaging has crystallized into centering inspirational Olympic and Paralympic women athletes as brand ambassadors, giving Gen Alpha consumers something to aspire to.

Women-led sports nonprofit Ico For All is fighting to include women in the age-old sport of decathlon. On Wednesday, the org announced it would host the inaugural Women’s Decathlon World Championships in Geneva, Ohio, next month to coincide with the men’s Olympic event in Paris — where women still can’t compete.

After signing recent WNBA and NWSL partnerships, Google wanted to further support athletes in these leagues. So it worked with rights licensing agency OneTeam Partners to form a historic partnership yesterday with the WNBPA, NWSLPA, and USWNTPA that makes Google Pixel the official mobile phone of the unions and the sponsor of marquee union events.