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📺 All the world’s a stage📺 All the world’s a stage
NBC sees record Paralympic viewership numbers after increased investment
The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.
September 18, 2024
📈 Zooming in📈 Zooming in
SponsorPulse shares insights on Gen Z’s sports engagement and viewership habits
Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.
September 11, 2024
📱 For the core audience📱 For the core audience
Horizon Group shares findings on how Gen Z engages with sports
Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.
September 09, 2024
📺 Vive les fans📺 Vive les fans
Paris 2024 Paralympics see record global viewership numbers
The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.
September 09, 2024
📺 Going places📺 Going places
Paris 2024 Paralympics enjoy historic investment from NBC, Toyota
Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.
August 28, 2024
📺 The entire Venu is 86ed📺 The entire Venu is 86ed
FuboTV secures preliminary injunction to block Venu Sports launch
It’s official — Venu Sports won’t begin streaming anytime soon after a federal judge granted a preliminary injunction to squash the megalithic app (which was set to launch on August 23rd) on Friday.
August 19, 2024
🥇 The results are in🥇 The results are in
NBCUniversal and CBC report historic Olympic viewership in U.S. and Canada
U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.
August 14, 2024
📺 Doing numbers📺 Doing numbers
NBCUniversal continues Olympic viewership hot streak
One thing that seems to get better with time? NBCUniversal’s viewership numbers during the 2024 Paris Olympics. On Friday, NBCU shared metrics through the previous 14 days of programming, with the latest data proving that Team USA primetime victories are always a ratings winner.
August 12, 2024
👀 Sitting this one out👀 Sitting this one out
Warner Bros. Discovery endures several hits to business amid NBA fallout
It’s been a tough few weeks for Warner Bros. Discovery (WBD), the global multimedia brand that has endured everything from being shut out of the NBA’s media rights renewal to losing billions in its linear TV business. In recent days, WBD’s stock has plummeted and was down 40% YTD prior to yesterday’s opening bell.
August 09, 2024
💰 Follow the leader💰 Follow the leader
Sports industry experts weigh in on the game’s latest trends
Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.
August 07, 2024
🥇 Channeling positive energy🥇 Channeling positive energy
2024 Paris Olympics continue to draw record viewership across global platforms
The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.
August 05, 2024
👀 Pulse check👀 Pulse check
SponsorPulse offers context on demographics primed for Olympic messaging
The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.
August 02, 2024
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