💰 Duck duck (golden) goose💰 Duck duck (golden) goose
Aflac plays on brand success in closing the gender wage gap in women’s sports
April 18, 2025
Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.
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Unpacking the WNBA CBA negotiationsUnpacking the WNBA CBA negotiations

It’s time to negotiate.

The WNBA season is in full swing, but there’s an even spicier battle brewing off the court. The WNBPA (aka, the WNBA players union) is currently negotiating a new collective bargaining agreement with the league to outline the rules that govern the WNBA. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz establish the timeline leading up to this pivotal moment for the WNBA, as well as explore what the players are asking for — and how the league may make their wishes come true. A slam dunk.

This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.

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