The GIST

WNBA, NWSL seeing boosts in merch sales and product development

The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

April 19, 2024

World Athletics becomes first international governing body to pay Olympic athletes

On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.

April 12, 2024

Google Trends releases data for searches related to women’s sports in March

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

April 03, 2024

Caitlin Clark expected to influence the WNBA the way Tiger Woods changed golf

Caitlin Clark is leading Iowa through March Madness as she broke another scoring record on her way to this weekend’s Sweet 16. As she draws GOAT comparisons, people are also recognizing her potential to transform the business of women’s basketball — WNBA CMO Phil Cook recently told SportsPro that she’s the next Tiger Woods.

March 27, 2024

Billionaire Nelson Peltz continues fight for control of Disney board

Over the past few months, billionaire investor (and Brooklyn Beckham’s FIL) Nelson Peltz has been fighting to influence the future of Disney by joining its board. Peltz’s latest battle in the shareholder proxy war could have ramifications for leading sports media network and Disney cash cow ESPN, which has plans to go direct-to-consumer by next year.

March 27, 2024

Angel City FC kicks off Wikipedia edit-a-thon event in LA

Last Saturday, Angel City FC, the Los Angeles Public Library, and Wikipedians in the LA area hosted a one-day Wikipedia edit-a-thon in celebration of Women’s History Month. The at-capacity event allowed local residents to contribute their Angel City knowledge to the world’s largest, community-driven encyclopedia.

March 25, 2024

SponsorUnited shares new data proving the favorability of women athletes in NIL sponsorships

A recent SponsorUnited NIL report on the 2023-24 season details how women college athletes are taking over the NIL space as they see a higher percentage of deals per athlete and increased social engagement compared to men. Here are some of the most telling numbers that prove women athletes are ideal brand ambassadors.

March 22, 2024

Sports Business

Minute Media acquires Sports Illustrated publishing rights for 10 years

March 20, 2024

On Monday, international media conglomerate Minute Media (MM) struck a multiyear licensing deal with Sports Illustrated (SI) owner Authentic Brands Group for digital and print rights over the next 10 years. While financial terms were not disclosed, Authentic Brands obtained equity stake in MM through the deal.

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The GIST of It Podcast

Ep #359

NHL playoff preview & the latest on Jontay Porter

April 18, 2024

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NHL playoff preview & the latest on Jontay Porter

Howdy!

It’s Christmas in April for co-hosts Ellen Hyslop and Steph Rotz, with the NHL Playoff picture all but set ahead of Saturday’s postseason puck drop. Today’s episode includes a deep dive on all things playoff hockey, from why the Stanley Cup is arguably the hardest trophy to win in sports to the gals’ picks to win it all.

Then after the break, El and Steph shift gears to cover an unfortunate NBA story: Now former Toronto Raptor Jontay Porter has been banned from the NBA for life after making illegal sports bets on league games and disclosing confidential health information to a bettor in order for them to profit off a parlay. And it’s just the latest instance of pro sports entangling with sports gambling.

A huge thanks to our pals at Aflac for supporting today’s pod! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.