
Sports Business
Project Rudy pitches an umbrella-style solution for NCAA football
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October 11, 2024
With an uncertain future looming, the latest reimagination of college football (CFB) — called “Project Rudy” — is being spearheaded by former Disney executives as an umbrella-style solution buoyed by private equity (PE).
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Earlier this year, players on a girls’ team had their privacy repeatedly violated when two members of a U-13 boys’ team entered their dressing room multiple times while the women were changing. A disciplinary panel later raised concerns not only about the incidents themselves, but how adults around the boys responded — including repeatedly characterizing the behaviour as an “unfortunate incident” rather than treating it as an opportunity for accountability and education. Inspired by Rick Westhead’s reporting, today co-hosts Ellen Hyslop and Steph Rotz discuss what happened, the troubling “boys will be boys” response, and why changing hockey culture has to start long before players reach the pros.




















