A new Nielsen report illustrates how Black Americans are “power TV viewers” who consume video content at a higher rate than the general population and are loyal women’s sports fans. In fact, they have been a critical demographic in driving the growth of women’s basketball over time and have favored committed advertisers in the space.

Somebody call Bon Jovi because we’re officially halfway through the women’s hoops season. Let’s give it a shot and check in on the latest key matchups.

With less than two months to go until March Madness, the men’s hoops picture is starting to take shape. Some storylines were expected (hi, projected No. 1 NBA draft pick Cooper Flagg), while others have come as a surprise (Sorry, UConn fans).

Over halfway through the season, the ACC and the SEC boast the most top 25 women’s hoops teams out of any conference, while the Big Ten is home to the No. 1 squad. Which conference reigns supreme?

The WNBA continues to wreak havoc with not one but two blockbuster deals yesterday. Though the moves aren’t officially official until February 1st, here’s the latest from the hardwood.

Who needs to wait until March with chaos aplenty in women’s basketball. Let’s catch up on the weekend before another week of on-court action.

It was a weekend full of upsets in men’s college hoops, with five unranked squads earning wins over top-25 teams.

As seen from the craze surrounding Victor Wembanyama’s first NBA game on French soil yesterday, the European nation is quickly becoming a basketball hotspot. And it’s not just the NBA that stands to benefit — women’s basketball is primed to capitalize on the American sports trend of going overseas.

Unrivaled saw solid viewership numbers for its opening night doubleheader, indicating the 3v3 pro women’s basketball league is off to a strong start. Keep scrolling for some major takeaways from Unrivaled’s early numbers.

Big things are happening in the women’s college basketball space, from undefeated No. 1 UCLA setting a Big Ten record for the most weeks ranked at No. 1 to major upsets to star performances from your favorite players.

The weekend is chock-full of top-25 men’s basketball action, including a top-10 SEC showdown.

Clear your schedule, cancel your plans — undefeated No. 5 LSU women’s basketball meets reigning champs No. 2 South Carolina tomorrow at 8 p.m. ET on ESPN.