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🔥 Hot in here🔥 Hot in here
Indiana Fever hopes to become legacy brand with help from Caitlin Clark
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With Caitlin Clark at the helm, the Indiana Fever is seeing marketing opportunities like never before, so the team wants to capitalize to build a legacy brand. Fever president of basketball operations Kelly Krauskopf has said she envisions the team as an “enduring brand like Apple.”
March 07, 2025
🏀 No tournament for old men🏀 No tournament for old men
Two young NCAA hoops stars have pulled ahead in the race for Player of the Year
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Two youngsters are pulling ahead in the race for the sport’s highest individual honor.
March 05, 2025
🏀 No chill🏀 No chill
Last week of NCAA men’s basketball regular season promises rivalry matchups
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Who's chilling during the last week of the regular season?
March 03, 2025
🏀 The grand finale🏀 The grand finale
JuJu Watkins pulls ahead in Player of the Year race as regular season ends
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And the award for Best Drama goes to...
March 03, 2025
🏀 They just had to maximize the drama🏀 They just had to maximize the drama
Bizarre night in college hoops sets up thrilling regular-season finale
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Last night featured all sorts of bizarre score lines as teams careen towards the postseason
February 28, 2025
🏒 Fire and ice🏒 Fire and ice
The puck drops on NCAA women’s ice hockey conference championships
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The small bracket makes the hunt for the natty extra-spicy from the beginning
February 28, 2025
💰 In the cards💰 In the cards
Unrivaled signs landmark deal with OneTeam for WNBPA player licensing rights
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Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.
February 28, 2025
🔥 Catching a Fever🔥 Catching a Fever
Kevin Hart’s entertainment company partners with Indiana Pacers and Fever in WNBA–driven collaboration
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Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.
February 28, 2025
🏀 One of one🏀 One of one
Basketball legend Diana Taurasi retires after 20 WNBA seasons
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It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.
February 26, 2025
🏀 The vibes are weird🏀 The vibes are weird
Major shakeups in NCAA women’s and men’s basketball polls as regular-season finales near
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The latest AP Polls reflect the parity on both the women’s and men’s sides.
February 26, 2025
🏀 Not not time to panic🏀 Not not time to panic
Thursday slate of NCAA women’s basketball matchups can clinch tourney seeds
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An elite midweek slate awaits.
February 26, 2025
🏀 Hopping on a conference call🏀 Hopping on a conference call
Where the Power conferences sit a week before NCAA women’s basketball conference tourneys
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On the line? Regular-season titles and seeding for next week’s conference tourneys.
February 24, 2025
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