The NBA is following in the WNBA’s footsteps with the tip-off of a brand new in-season tournament, the NBA Cup, featuring cash prizes, refreshed court designs, and all-important bragging rights on the line.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

So, in classic GIST fashion, today’s newsletter has everything you need to know about the upcoming season.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

The reigning champs defeated the No. 2 NY Liberty 70–69 in Wednesday’s Game 4, becoming the first team to go back-to-back since the LA Sparks did it in 2002.

he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

The No. 1 Las Vegas Aces (up 2-1) can clinch their second consecutive WNBA Championship tonight, but they’ll need to persevere through injuries and a raucous Big Apple crowd to take down the No. 2 NY Liberty at Barclays.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?