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☀️ Sun, two, three☀️ Sun, two, three
WNBA reportedly prefers Houston over bids to keep Connecticut Sun in New England
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This week, Front Office Sports (FOS) shared updates on the ongoing saga surrounding the sale of the WNBA’s Connecticut Sun. In early August, weeks after Steve Pagliuca pledged a record $325M to bring the Sun to Boston, FOS reported the Mohegan Tribe approved the deal, but the W never did.
August 15, 2025
🏀 It’s the final countdown🏀 It’s the final countdown
Playoff positioning headlines the final month of WNBA regular-season action
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All-Star Weekend? Check. Trade deadline? Check. Now it’s full steam ahead to the most important item on the WNBA calendar: the playoffs. With exactly one month left of the regular season, postseason positioning is all that matters. Now the fun really begins.
August 11, 2025
🏀 We’ll always have summer🏀 We’ll always have summer
On-court drama takes center stage in the WNBA’s first-ever Rivals Week
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One of the WNBA’s most controversial rivalries has thankfully reached its denouement — but the spiciest on-court drama is still to come with the league’s inaugural Rivals Week tipping off tonight.
August 08, 2025
🏀 Somethin’ so out of the ordinary🏀 Somethin’ so out of the ordinary
This year’s WNBA trade deadline is different
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Minnesota Lynx superstar Napheesa Collier will sadly be sidelined for the foreseeable future after leaving Saturday’s game early with a sprained ankle. That’s one question answered — but it’s far from the only WNBA query with tomorrow’s 3 p.m. ET trade deadline looming.
August 06, 2025
🏀 Full court press🏀 Full court press
Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value
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Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.
August 01, 2025
📱 A Gen Z zeitgeist📱 A Gen Z zeitgeist
Overtime Select shares engagement metrics ahead of its second season’s tip-off
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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.
August 01, 2025
🏀 Say it ain’t so🏀 Say it ain’t so
A concerning trend emerges as injuries continue to wreak havoc on the WNBA
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LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.
July 28, 2025
🃏 All in the cards🃏 All in the cards
Caitlin Clark card shatters records as the WNBA superstar transforms the women’s sports trading cards landscape
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The Indiana Fever’s Caitlin Clark has shattered records once again — or at least her likeness has. Last Thursday, a signed one-of-one Panini trading card depicting Clark sold for $660K, beating the previous $366K record set by another of Clark’s Panini cards in March. Let’s explore how Clark has recalibrated the memorabilia market with her unparalleled WNBA stardom.
July 28, 2025
💰 Rev it up💰 Rev it up
SponsorUnited CEO Bob Lynch shares insights on inaugural WNBA Partnerships Report
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Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report — which Lynch says has been three years in the making — notes a 17% surge in deals during the 2025 WNBA season alone.
July 25, 2025
💸 Gives them wings💸 Gives them wings
WNBA teams lead the way in social media engagement among pro sports teams
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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.
July 23, 2025
🏀 Hello from the other side🏀 Hello from the other side
A mid-week WNBA round-up
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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.
July 23, 2025
⭐ Best budz forever⭐ Best budz forever
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
July 21, 2025
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