Before we dig into all the hoopla to come, let’s take a look back at Unrivaled’s stellar 2025 debut. Unrivaled was launched in part to provide hoopers with a domestic playing option during the WNBA offseason, a welcome addition to the (increasingly crowded) women’s basketball landscape.

Save one lockout-canceled holiday in 1998, the NBA’s top teams have met on December 25th each year since 1947, just one year after the Basketball Association of America (which later became the NBA) was formed.

Four hoopers are heating up the hardwood.

Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

ICYMI, the WNBA and its players association agreed to a six-week collective bargaining agreement (CBA) extension on Sunday. One day later, the league dropped its latest proposal…and raised a whole lot of eyebrows. As the WNBPA questions the league’s math amidst plans to reject the offer, we’re breaking down what was included and where things stand now.

This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

Project B, a new women’s basketball league set to launch in November 2026, announced its first player signing on Wednesday: WNBPA president and 10-time WNBA All-Star Nneka Ogwumike. There’s a lot to unpack, so lace ’em up and let’s hoop to it.

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

Three people with ties to the NBA were among the 34 arrested yesterday in connection to a multiyear FBI investigation into illegal betting. Here’s “the gist” on the two indictments (one tied to rigged poker games and the other to illegal sports wagers) and what the FBI director deemed the NBA’s “insider trading saga.” Buckle up.