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๐Ÿš— Feeling testy๐Ÿš— Feeling testy
WNBA and CarMax benefit from free early-season content offerings
๐Ÿ€
Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.
May 16, 2025
๐Ÿ€ Coast to coast๐Ÿ€ Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
๐Ÿ€
With the WNBA season tipping off tomorrow, weโ€™re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), thereโ€™s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
May 16, 2025
๐Ÿ€ A tale of two cities๐Ÿ€ A tale of two cities
Top-seeded Cleveland Cavaliers on brink of elimination as second-round action continues
๐Ÿ€
While the remaining NBA playoff teams are locked in second-round battles, the leagueโ€™s worst squads are eyeing the ping pong balls thatโ€™ll decide their draft fate. Thatโ€™s right, in addition to the high-stakes hoopla, tonightโ€™s the Cooper Flagg sweepstakes NBA Draft Lottery at 7 p.m. ET. In the meantime, hereโ€™s the latest from a wild weekend on the hardwood.
May 12, 2025
๐Ÿ’„ Beauty and the billionaire๐Ÿ’„ Beauty and the billionaire
Fenty Beauty enters NY Liberty sponsorship as celeb entrepreneurs turn to womenโ€™s sports
๐Ÿ€
On Wednesday, the NY Liberty announced a partnership with Rihannaโ€™s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.
May 09, 2025
๐Ÿ€ Questions are the new answers๐Ÿ€ Questions are the new answers
More questions than answers as the NBAโ€™s second-round continues
๐Ÿ€
Think your bestieโ€™s bachelorette was chaotic? Try the NBA Playoffs. For the first time in league history, two 60-win teams are down 0-2 in the second round โ€” an unprecedented double whammy that has us questioning everything.
May 09, 2025
๐Ÿ€ Life moves pretty fast๐Ÿ€ Life moves pretty fast
Underdogs reign supreme as second-round NBA postseason action tips off
๐Ÿ€
Turns out home is where the heartbreak is after all four second-round hosts lost their respective Game 1s for the first time in NBA history.
May 07, 2025
๐Ÿ€ On to the next one๐Ÿ€ On to the next one
A pair of Game 7s cap off the first round of NBA postseason play
๐Ÿ€
Before digging into the high-stakes hoopla, itโ€™s only apt that we give San Antonio Spurs coaching legend Gregg โ€œPopโ€ Popovich his flowers after the icon announced on Friday that he was stepping down as the teamโ€™s head coach after 29 years.
May 05, 2025
๐ŸŽŸ๏ธ WNBA ticket sales: By the numbers๐ŸŽŸ๏ธ WNBA ticket sales: By the numbers
StubHub shares latest ticket data as WNBA interest surges in 2025
๐Ÿ€
WNBA ticket demand is at an all-time high: This yearโ€™s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, hereโ€™s more insight from StubHubโ€™s data as we approach May 16thโ€™s season tipoff.
May 02, 2025
๐Ÿ€ Leaving on a jet plane๐Ÿ€ Leaving on a jet plane
LA Lakers eliminated from postseason contention as NBA Playoffs continue
๐Ÿ€
Like your friends in their late twenties, NBA teams are on very different trajectories: Some are preparing for the start of the second round, others are still locked in a tightly-contested first-round series, and a few more are catching flights to Cancun. Letโ€™s dig in.
May 02, 2025
๐Ÿ“บ Primed for success๐Ÿ“บ Primed for success
The WNBA announces historic preseason expansion as fan, sponsor interest rises
๐Ÿ€
Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.
April 30, 2025
๐Ÿ€ Flames to dust๐Ÿ€ Flames to dust
Three teams punch second-round tickets as NBA postseason action continues
๐Ÿ€
Despite what the now-eliminated Miami Heat would have you believe, itโ€™s not nearly quitting time โ€” the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).
April 30, 2025
๐Ÿงš A little magic๐Ÿงš A little magic
Paige Bueckers Effect already impacting Dallas Wings ecosystem, teammates
๐Ÿ€
Itโ€™s only been a few weeks since Paige Bueckers was drafted to the WNBAโ€™s Dallas Wings, but the entire ecosystem is already benefiting from the โ€œBueckers Effect.โ€
April 28, 2025
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