Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.

Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.

It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.

The latest AP Polls reflect the parity on both the women’s and men’s sides.

An elite midweek slate awaits.

On the line? Regular-season titles and seeding for next week’s conference tourneys.

Ducking amazing.

It’s no secret that the NBA has been losing viewership in recent years, something the league has often sought to address with creative and successful solutions inspired by women’s basketball. These learnings could lead to increased collaboration between men’s and women’s hoops, including a shift in how the men’s game interacts with the women’s.

Balling so hard

A glow-up for the ages

Who's hot (and who's not) in women's hoops this week?

Ready the crown because one Unrivaled athlete is about to be $200K richer, with the semis and final of the exhilarating 1-on-1 tournament tipping off tonight at 7:30 p.m. ET. Let’s bounce to it.