Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?

The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.

The NBA’s Golden State Warriors owner Joe Lacob is finalizing a deal to bring a WNBA expansion team to San Francisco’s Chase Center, pending an official announcement in October.

Yesterday, New York Liberty general manager (GM) Jonathan Kolb received the 2023 WNBA Basketball Executive of the Year award, and for good reason: he helped create an Avengers-level superteam that has majorly contributed to the team’s on-court and off-court success.

The WNBA's Phoenix Mercury and their NBA brother squad, the Suns, announced Friday that they’ll both move forward with their previously reported TV deal with Gray Sports.