The GIST

The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

April 15, 2025

Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors

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The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings

April 14, 2025

Paige Bueckers expected to bring similar economic impact to Dallas as Caitlin Clark did with Indianapolis

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On Monday, the Dallas Wings drafted UConn star Paige Bueckers first overall, and she’s expected to bring comparable economic impact as fellow W star Caitlin Clark did when she was drafted by the Indianapolis Fever last year. Let’s review how Clark boosted the local economy and elevated the Fever to one of the league’s most coveted brands.

April 14, 2025

Everything you need to know about the 2025 WNBA Draft

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So before the Dallas Wings are officially on the clock with the No. 1 overall pick, here’s everything you need to know about the always exciting and often emotional night.

April 13, 2025

Fifteen of postseason NBA spots are undetermined ahead of final weekend of regular-season action

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It all comes down to this…no, seriously. Fifteen of the NBA’s 20 postseason spots are undetermined with the regular-season finale looming on Sunday, including eight of 10 in the hotly contested Western Conference (WC). Let’s ball.

April 11, 2025

UConn dominates South Carolina to win NCAA-best 12th National Championship

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And with that, the 2024–25 women’s college basketball season has come to an end. Hopefully, you had your notepad handy for yesterday’s sold-out national championship game because No. 2 seed UConn put on an absolute hoops clinic.

April 07, 2025

No. 1 seeds Houston and Florida will battle for the men’s national championship tonight

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The Madness isn’t over just yet: No. 1 seeds Florida and Houston will battle for the men’s championship tonight at 8:50 p.m. ET on CBS in the U.S. and TSN in Canada. One (last) shining moment, loading.

April 07, 2025

🏀 That’s a wrap: women’s March Madness by the numbers

Sports Business

NCAA enjoys strong viewership for women’s March Madness

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April 07, 2025

While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.

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The GIST of It Podcast

Ep #454

It’s PWHL expansion time

April 24, 2025

Listen on Apple Music Listen on Spotify

It’s happening!

The PWHL is officially growing. Yesterday, the upstart pro women’s hockey league announced it’s expanding to Vancouver for the 2025-26 season, delighting local fans who turned out in massive numbers during the PWHL Takeover Tour’s stop in the city.

On this episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula dig into why Vancouver was chosen as the league’s first expansion team and what that means for the future of the PWHL. Let’s do that hockey.

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