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Top NBA postseason storylines to watch

Top NBA postseason storylines to watch

Top NBA postseason storylines to watch

The top storylines to know as the NBA postseason tips off.

The NBA postseason set-up

The NBA postseason set-up

The NBA postseason set-up

The NBA playoff field is almost locked in. Here's how the postseason works.

WNBA eyes international expansion as global athletes, fans develop ties to league

WNBA eyes international expansion as global athletes, fans develop ties to league

WNBA eyes international expansion as global athletes, fans develop ties to league

For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

Drama abounds in NBA Play-In Tournament

Drama abounds in NBA Play-In Tournament

Drama abounds in NBA Play-In Tournament

Two games in, and the NBA Play-In Tournament is already doing what it does best — stirring up chaos. Official playoff berths are on the line, and the high-stakes hoopla has only just begun.

WNBA free agency and the entry draft: An exercise in roster building

WNBA free agency and the entry draft: An exercise in roster building

WNBA free agency and the entry draft: An exercise in roster building

WNBA free agency has lived up to the hype, with a myriad of moves coming after the official signing period opened on Saturday. All that action has set the stage for tonight’s 7 p.m. ET three-round entry draft in NYC. Keep those notifications on — women’s basketball never sleeps.

The impact of the 65-game rule on the NBA MVP race

The impact of the 65-game rule on the NBA MVP race

The impact of the 65-game rule on the NBA MVP race

The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers

WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers

Sports Business

WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers

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April 09, 2026

On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.

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The GIST of It Podcast

Puck off — the NHL postseason is here

April 16, 2026

Listen on Apple Music Listen on Spotify

Puck off — the NHL postseason is here

Puck off — the NHL postseason is here

It’s giving icy and spicy.

It’s once again time to talk about the hardest trophy to win in professional sports, the Stanley Cup. The puck drops on the NHL postseason this Saturday, so today’s episode of The GIST of It is all about the best game you can name, from how the playoffs work to the teams co-hosts Ellen Hyslop and Steph Rotz are keeping an eye on. Let’s do that hockey.

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The WNBA free agent frenzy is underway

The WNBA free agent frenzy is underway

The WNBA free agent frenzy is underway

Whether it’s Angel Reese’s jaw-dropping trade to the Atlanta Dream or the free agent frenzy that’s only just begun, the WNBA keeps making headlines ahead of its milestone 30th season. No time to waste — let’s hoop right to it.

Angel Reese’s move to the Atlanta Dream to have massive business implications

Angel Reese’s move to the Atlanta Dream to have massive business implications

Angel Reese’s move to the Atlanta Dream to have massive business implications

In a shocking, blockbuster trade yesterday, the Chicago Sky sent Angel Reese to the Atlanta Dream for Atlanta’s first-round picks in 2027 and 2028. It’s a bold move that the Dream believes will revamp their roster, but also has implications beyond the court. Does this mean Chi-Town Barbie is now A-Town Barbie? Let’s explore.

No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship

No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship

No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship

As the last of the women’s confetti falls, it’s time for the men’s championship, tonight at 8:50 p.m. ET. No. 1 seed Michigan dismantled No. 1 Arizona 91–73 in Saturday’s Final Four to book their spot in the title game, taking on No. 2 UConn, who outlasted No. 3 Illinois 71–62. Here’s what you need to know ahead of tipoff.

UCLA wins program’s first-ever NCAA national championship

UCLA wins program’s first-ever NCAA national championship

UCLA wins program’s first-ever NCAA national championship

The No. 1 UCLA Bruins are national champions after yesterday’s 79–51 shellacking of fellow No. 1 seed, South Carolina. Childhood dreams were realized, iconic crossovers occurred, and a pair of leather pants came in clutch — let’s relive the magic from this Bruins masterclass.

How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship

How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship

How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship

In March, we chatted with Flau'jae Johnson about her collaborations across sport, music, and business as she prepares to pick up her cap and gown in a few weeks before entering the WNBA. Let’s ball.

Your guide to the men’s March Madness Final Four

Your guide to the men’s March Madness Final Four

Your guide to the men’s March Madness Final Four

The Final Four is the pinnacle of college basketball, and this year’s men’s slate is fascinating. First up, an unexpected matchup between No. 2 UConn and No. 3 Illinois tips off at 6:09 p.m. ET, followed by a heavyweight bout between No. 1 seeds Arizona and Michigan at 8:49 p.m. ET. Winners advance to Monday’s national championship — no pressure.

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