Basketball

WNBA roster building continues as training camps tip off

Free agency adds intrigue to training camp: Teams use camp to evaluate their talent, making it the perfect place to identify roster holes…and the athletes outside the franchise who could fill them. A few big-name free agents remain unsigned: defensive juggernaut Natasha Cloud, WNBA legend Tina Charles, and international icon Emma Meesseman.

April 20, 2026

Top NBA postseason storylines to watch

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The top storylines to know as the NBA postseason tips off.

April 17, 2026

The NBA postseason set-up

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The NBA playoff field is almost locked in. Here's how the postseason works.

April 17, 2026

WNBA eyes international expansion as global athletes, fans develop ties to league

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For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

April 16, 2026

Drama abounds in NBA Play-In Tournament

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Two games in, and the NBA Play-In Tournament is already doing what it does best — stirring up chaos. Official playoff berths are on the line, and the high-stakes hoopla has only just begun.

April 15, 2026

WNBA free agency and the entry draft: An exercise in roster building

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WNBA free agency has lived up to the hype, with a myriad of moves coming after the official signing period opened on Saturday. All that action has set the stage for tonight’s 7 p.m. ET three-round entry draft in NYC. Keep those notifications on — women’s basketball never sleeps.

April 13, 2026

The impact of the 65-game rule on the NBA MVP race

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The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.

April 10, 2026

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

Sports Business

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

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April 09, 2026

On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

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The GIST of It Podcast

Ep #548

Puck off — the NHL postseason is here

April 16, 2026

Listen on Apple Music Listen on Spotify

It’s giving icy and spicy.

It’s once again time to talk about the hardest trophy to win in professional sports, the Stanley Cup. The puck drops on the NHL postseason this Saturday, so today’s episode of The GIST of It is all about the best game you can name, from how the playoffs work to the teams co-hosts Ellen Hyslop and Steph Rotz are keeping an eye on. Let’s do that hockey.