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Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Sports Business

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

February 02, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

Unrivaled unveiled the coolest jerseys in the game this weekend, then backed them up with highlight-reel hoops. Look good, feel good, play good, indeed.

January 26, 2026

Vanderbilt women’s basketball is off to their best start in program history

Vanderbilt women’s basketball is off to their best start in program history

Vanderbilt women’s basketball is off to their best start in program history

Only two undefeated teams remain in women’s college basketball. As expected, one of them is the defending champs, No. 1 UConn, but the other — No. 5 Vanderbilt — is an unexpected powerhouse. Ahead of the Commodores’ 3 p.m. ET Sunday showdown vs. No. 2 South Carolina, let’s break down the Black and Gold’s serendipitous success.

January 23, 2026

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

Fire ’fits, helpful hands, and one certified walking bucket? Yep, Unrivaled had it all over the weekend. Here are the headlines emerging from the innovative 3v3 league’s second weekend of action.

January 21, 2026

History and records on the line in Unrivaled Week 2

History and records on the line in Unrivaled Week 2

History and records on the line in Unrivaled Week 2

ICYMI, innovative 3v3 women’s basketball league Unrivaled is off and running in Miami, with records falling left and right. We launched Unrivaled Weekly, a Friday newsletter featuring stunning stats and deep analysis, to keep up with all the action — here’s a sneak peek at what you get by subscribing (for free, of course). Buckets on buckets.

January 15, 2026

Phantom BC’s Kelsey Plum scores 38 points, ties single-game Unrivaled scoring record

Phantom BC’s Kelsey Plum scores 38 points, ties single-game Unrivaled scoring record

Sports News

Phantom BC’s Kelsey Plum scores 38 points, ties single-game Unrivaled scoring record

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January 12, 2026

The first week of Unrivaled’s sophomore season is nearly in the books and the high-energy 3v3 league is already grabbing headlines. From record-tying performances to undefeated showdowns, scroll on for the 411 on the basketball league bringing the heat in Miami. Dale.

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The GIST of It Podcast

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

February 10, 2026

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Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

The iciest, spiciest rivalry.

Today, we’re doing what we do best at The GIST: discuss perhaps the best rivalry in all of sports — Team Canada vs. Team USA women’s hockey. With the group stage of the Olympic women’s tourney almost wrapped, today’s 2:10 p.m. ET showdown is shaping up to be a gold medal match preview. Let’s skate to it.

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The only Unrivaled preview you need

The only Unrivaled preview you need

The only Unrivaled preview you need

Before we dig into all the hoopla to come, let’s take a look back at Unrivaled’s stellar 2025 debut. Unrivaled was launched in part to provide hoopers with a domestic playing option during the WNBA offseason, a welcome addition to the (increasingly crowded) women’s basketball landscape.

January 05, 2026

Celebrating the holidays with a heaping helping of basketball and football

Celebrating the holidays with a heaping helping of basketball and football

Celebrating the holidays with a heaping helping of basketball and football

Save one lockout-canceled holiday in 1998, the NBA’s top teams have met on December 25th each year since 1947, just one year after the Basketball Association of America (which later became the NBA) was formed.

December 24, 2025

The four hottest players in NCAA women’s hoops this week

The four hottest players in NCAA women’s hoops this week

The four hottest players in NCAA women’s hoops this week

Four hoopers are heating up the hardwood.

December 12, 2025

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

Latest WNBA CBA negotiation details could impact spring marketing plans

Latest WNBA CBA negotiation details could impact spring marketing plans

December 04, 2025

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