Basketball

SponsorUnited CEO Bob Lynch shares insights on inaugural WNBA Partnerships Report

Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report — which Lynch says has been three years in the making — notes a 17% surge in deals during the 2025 WNBA season alone.

July 25, 2025

WNBA teams lead the way in social media engagement among pro sports teams

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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.

July 23, 2025

A mid-week WNBA round-up

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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.

July 23, 2025

Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling

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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.

July 21, 2025

CBA negotiations loom large during WNBA All-Star Weekend

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From a shoe phone capturing all the action to the StudBudz streaming the non-stop party, WNBA All-Star Weekend truly left no crumbs…but players are still hungry for their rightful piece of the pie.

July 20, 2025

Everything you need to know about the WNBA’s All-Star Weekend

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And it’s not just the typical Midwest summer weather — it’s WNBA All-Star Weekend (ASW), where the league’s best will converge on Indianapolis for two days of hoopla. Cue Smash Mouth and let’s go play.

July 18, 2025

🏀 At tea time, <s>everybody</s> nobody agrees

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Portland brings back the Fire ahead of All-Star Weekend and spicy CBA negotiations

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The star-studded All-Star Weekend three-point contest lineup was revealed yesterday and Sunday’s Dallas Wings vs. Indiana Fever showdown drew historic numbers — but that’s not even the buzziest W news so far this week.

July 16, 2025

Sports Business

Portland Fire unveils team branding amid mixed fan reactions

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July 16, 2025

Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.

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The GIST of It Podcast

Ep #479

Game day style with designer Kristin Juszczyk

July 24, 2025

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Game day style with designer Kristin Juszczyk

Work, cover girl!

Designer Kristin Juszczyk is that girl on the NFL sidelines, outfitting the league’s hottest WAGS, from Taylor Swift to Simone Biles — and today, she’s sitting down with The GIST’s Associate Managing Editor Lauren Tuiskula. With NFL training camps underway and Juszczyk’s new Off Season collection dropping now, it’s the perfect time to level up your game day style. Tune in to hear her ultimate fashion playbook, including what trends are on their way out as temperatures drop. Football is (almost) back, baby.