Basketball

The highs and lows of the WNBA’s rapid growth

Tonight’s WNBA Canada game was set to be a victory lap, celebrating the league’s growth and Toronto as its first Canadian expansion city. But some on- and off-court drama is crashing the party before the 10 p.m. ET tipoff, demonstrating the challenges of a rapid rise to the mainstream.

August 15, 2025

WNBA reportedly prefers Houston over bids to keep Connecticut Sun in New England

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This week, Front Office Sports (FOS) shared updates on the ongoing saga surrounding the sale of the WNBA’s Connecticut Sun. In early August, weeks after Steve Pagliuca pledged a record $325M to bring the Sun to Boston, FOS reported the Mohegan Tribe approved the deal, but the W never did.

August 15, 2025

Playoff positioning headlines the final month of WNBA regular-season action

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All-Star Weekend? Check. Trade deadline? Check. Now it’s full steam ahead to the most important item on the WNBA calendar: the playoffs. With exactly one month left of the regular season, postseason positioning is all that matters. Now the fun really begins.

August 11, 2025

On-court drama takes center stage in the WNBA’s first-ever Rivals Week

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One of the WNBA’s most controversial rivalries has thankfully reached its denouement — but the spiciest on-court drama is still to come with the league’s inaugural Rivals Week tipping off tonight.

August 08, 2025

This year’s WNBA trade deadline is different

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Minnesota Lynx superstar Napheesa Collier will sadly be sidelined for the foreseeable future after leaving Saturday’s game early with a sprained ankle. That’s one question answered — but it’s far from the only WNBA query with tomorrow’s 3 p.m. ET trade deadline looming.

August 06, 2025

Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value

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Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

August 01, 2025

Overtime Select shares engagement metrics ahead of its second season’s tip-off

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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.

August 01, 2025

Sports News

A concerning trend emerges as injuries continue to wreak havoc on the WNBA

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July 28, 2025

LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.

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The GIST of It Podcast

Ep #485

Just the beginning: Breaking down tomorrow’s WNBA Canada Game

August 14, 2025

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Just the beginning: Breaking down tomorrow’s WNBA Canada Game

Buckle up.

The WNBA’s first-ever international regular-season game tips off in Vancouver tomorrow at 10 p.m. ET, marking the third Canada Game in the league’s history. Before the Seattle Storm and Atlanta Dream battle for Great White North bragging rights (and fight to maintain their playoff positions), tune into today’s episode of The GIST of It to learn about this monumental moment for Canada women’s basketball, the implications for the W’s future expansion plans, and of course, to hear who co-hosts Ellen Hyslop and Steph Rotz are rooting for. Swish swish.