Basketball

The four hottest players in NCAA women’s hoops this week

Sports News

The four hottest players in NCAA women’s hoops this week

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Four hoopers are heating up the hardwood.

December 12, 2025

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

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Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

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“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

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December 04, 2025

Breaking down the WNBA’s latest Collective Bargaining Agreement proposal

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ICYMI, the WNBA and its players association agreed to a six-week collective bargaining agreement (CBA) extension on Sunday. One day later, the league dropped its latest proposal…and raised a whole lot of eyebrows. As the WNBPA questions the league’s math amidst plans to reject the offer, we’re breaking down what was included and where things stand now.

December 03, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

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This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Seattle Storm star Nneka Ogwumike becomes first player to sign with Saudi-backed Project B

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Project B, a new women’s basketball league set to launch in November 2026, announced its first player signing on Wednesday: WNBPA president and 10-time WNBA All-Star Nneka Ogwumike. There’s a lot to unpack, so lace ’em up and let’s hoop to it.

November 07, 2025

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Sports Business

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

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November 05, 2025

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

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The GIST of It Podcast

Ep #518

It’s time for a College Football Playoff primer

December 18, 2025

Listen on Apple Music Listen on Spotify

It’s time for a College Football Playoff primer

It’s the most wonderful time of the year.

And not just because of the holidays. Between the final few weeks of a thrilling NFL season and the College Football Playoff, there’s no shortage of gridiron action to take in. That’s why on today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz are tossing the perfect spiral: a College Football Playoff special, breaking down the 12-team field and this weekend’s spiciest showdowns. Hut, hut, here we go.