Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumersPaige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers
Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers
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December 11, 2025
Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.
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 Naomi Osaka brings couture to the Australian Open Naomi Osaka brings couture to the Australian Open

Work, cover girl.

Tennis star Naomi Osaka is making good on her April 2025 promise to treat every Grand Slam like the Met Gala, walking into her first-round match at the Australian Open in full custom couture on Tuesday. A four-time Slam winner, Osaka is generating a lot of conversation — both supportive and critical — with her look, which is why this episode of The GIST of It is about how fashion and sport aren’t so different after all.

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