This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.

Time flies when you’re dancing — just ask the four teams that have already shimmied their way into the men’s Elite Eight. The second half of the field will be decided today with the Final Four locked in before the end of the weekend.

Turns out New Jersey produces stellar hoopers. Vandy’s Mikayla Blakes, the nation’s leading scorer, and ND’s Hannah Hidalgo, one of the best two-way players in the game, both hail from the Garden State. There must’ve been something in the water.

Eight of next weekend’s Sweet 16 teams are already locked in, while today’s jam-packed eight-game slate will determine the other half of the field. That’s right, the Madness is in full swish.

Call up MTV because the men’s (super) Sweet 16 is set following 48 heart-pumping games. Catch up on the second-round drama, then take a moment to regroup before the fun resumes on Thursday.

Over 100 hours of negotiations later, we finally have a new WNBA CBA. The term sheet is still being finalized and the deal needs to be ratified, but reports indicate the league’s sixth CBA is as transformational as hoped. And exhale.

How’s that bracket doing? March is already off to a heart-pounding start, with the signature Madness in full force during yesterday’s men’s first-round matchups.

How’s that bracket doing? March is already off to a heart-pounding start, with the signature Madness in full force during yesterday’s men’s first-round matchups.

The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.