The Group Chat: Let’s get this bread
From The GIST (hi@thegistsports.com)
Studies show that women athletes are uniquely talented at supplementing their playing careers with side hustles and post-retirement pursuits, and that’s partially out of necessity. Most retire without the millions men earn from the field of play, so they must focus on setting themselves up for success in the next chapter.
- But as female athletes gain mainstream popularity and close the pay gap, their retirement projects are becoming more and more influential in broader sports culture — think Sue Bird and Megan Rapinoe’s budding media empire, Serena Williams’ Serena Ventures, or Chiney Ogwumike’s (pronounced chih-NAY oh-GWOO-mih-kay) broadcasting career.
- Today, we’re chatting about some retired pros who spun their playing careers into stunning second acts — and how you can take inspiration from their success. Let’s get this bread.

As women’s sports become more mainstream, retired female athletes like the aforementioned Ogwumike are landing more gigs as analysts and media figures for major sports news organizations. But no one has crushed the player-to-media mogul pipeline quite like former footballer Melissa Ortiz.
- A former pro and Colombian National Team member, Ortiz turned her one-woman soccer blog into a career as a face of soccer in the U.S., most recently working with TNT and DAZN’s broadcast team to cover the FIFA Club World Cup.
- She’s also branched out into podcasting with Hasta Abajo, where she and co-host Camila Ramón discuss all things sports and Latina identity, and launched her coffee company, Kickoff Coffee. America runs on
Dunkin’Meli.
Together With CIBC
✨ Get help with your women’s sports ambition

Revisit that vision board because CIBC is setting out to champion ambitions, and you could be next. To celebrate becoming a founding partner of the Toronto Tempo, CIBC is teaming up with The GIST to help bring five lucky winners closer to achieving their goals.
What’s your women’s sports ambition? Here are some thought-starters:
💭 Levelling up a coaching certification to pursue a gig on the sidelines
💭 Outfitting the entire squad in the latest gear
💭 Watching a live Toronto Tempo game next season
Now it’s your turn: What’s your unique ambition — on or off the court — and how can CIBC and The GIST help make it happen? Tell us all about it, then cue Hilary. Hey now, indeed.
Feeling inspired to pursue your second act?
Here are a few tools to keep in your toolkit as you chase your next big thing.How I Built This
This podcast explores the founding of all sorts of start ups, from Shopify to Ben & Jerry’s.
A book about career changes
Popular ones include What Color Is Your Parachute? by Richard N. Bolles and The Squiggly Career by Helen Tupper and Sarah Ellis.
A five-minute journal
Setting aside time every day to daydream might be the most important step you take.
Second Acts Live
Front Office Sports just announced that the aforementioned Ogwumike will host a show spotlighting sports legends’ second acts. How’s that for good timing?
Other athletes take their talents to the boardroom, launching their own companies and brands, like former track & field sprinter Allyson Felix. When her contract with Nike failed to include maternity protections, she broke with the apparel giant to form her own athletic shoe company, Saysh. Their maternity returns policy shows what’s possible when women run things.
- And speaking of women in charge, WNBA living legend Lisa Leslie retired from pro hoops in 2009, but didn’t stay away for long: In 2011, she became the first former W player to invest in a team when she leveled up to part-owner of her former squad, the LA Sparks.
- Other former pros put their business acumen to work by becoming agents, like retired NY Liberty vet Jacki Gemelos, who now represents current players with agency Disrupt the Game. And that’s on dropping dimes well into retirement.

Together With CIBC

Want to turn your ambition — big or small, off-court or on it — into reality? We're here to help thanks to our pals at CIBC. As a proud founding partner of the Toronto Tempo, CIBC is helping champion changemakers just like you with:
🤳 A spotlight feature on our socials and right here in this newsletter
📝 Personalized help from The GIST in achieving your goals (whatever they are)
✍️ The opportunity to connect with other changemakers who are raising the bar
All you have to do? Tell us all about your ambition and the passion driving it. Easy, peasy.
To stay close to the game, many athletes turn to coaching, guiding the next generation in the sport they love. However, international volleyball superstar Jordan Larson is working ahead to set up her second act as a coach while still playing as a pro.
- Nicknamed “The Governor” for her popularity in her home state of Nebraska, Larson was an All-American for the Cornhuskers before playing pro overseas and making four trips to the Olympics. At 38 years old, she’s now an outside hitter for League One Volleyball (LOVB) Omaha.
- And because she’s apparently not busy enough, Larson has been an assistant coach for her alma mater since June 2023, leading Nebraska to two straight Final Fours. Shaping the game’s next gen while still playing? The future really is now.


Superstar athletes can use Intuit QuickBooks to help turn their business ventures into success stories, but they’re not the only women in sports who use this small business powerhouse: The GIST also runs on QuickBooks.
- Do you know the story of how The GIST was born? Read on to learn about how we’ve been leveling the playing field since 2017.

At The GIST HQ

🧢 Wearing: This cute, feminine twist on the most iconic baseball hats
🎶 Dancing: To the album of the summer
📖 Reading: Ruth Ware’s hotly anticipated follow-up to her mega-hit, The Woman in Cabin 10
✍️ Applying: To our Changemaker Spotlight contest with CIBC, to champion your ambitions*
*P.S. This is a sponsored postToday's email was brought to you by Katie Kehoe Foster and Nadia Ayoub. Editing by Rachel Fuenzalida. Fact-checking and operations by Marga Sison. Ads by Katie Kehoe Foster, Alessandra Puccio, and Lisa Minutillo. Managing edits by Ellen Hyslop and Lauren Tuiskula. Head of content Ellen Hyslop.