The GIST is a fan-first sports media brand that's shaking up the male-dominated sports industry. We're reinventing the dialogue around sports by providing equal coverage to women's and men's sports. Whether you catch our newsletter, podcast, or social posts — our fun, digestible content is for all types of fans.

We don’t just keep pace, we’re ahead of the game. Fan-first content goes beyond the highlights, addressing new subjects and perspectives that have often been ignored. We’re looking at the sports landscape through a wider lens that acknowledges its full cultural impact.

Our community is what drives us. GISTers are not just sports fans, they’re here for what sports can be — an inclusive and empowering community made for everyone. Aligned with our mission, they’re looking for progress, and that’s what we never stop striving for.

We keep our content straightforward and digestible. Not every topic in sports is light (looking at you, pay equity!), but speaking fan-to-fan means we're succinct and accessible, which is what our GISTers love most about us.

Launched in 2019 by three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — The GIST is all about changing the game in the male-dominated sports industry where less than 15% of journalists are women and less than 5% of coverage is on female athletes and non-binary folks. Our 40-person team works day in and day out to change those stats.

What we do

Think of us as your witty, sports-obsessed best friend. We’re a multimedia destination that's made by and for sports fans who don’t fit (or maybe don’t want to fit) the traditional avid sports fan mold. We connect with our growing community of 1 million GISTers through our:

Sports News & Sports Business verticals

1M subscribers, 45% open rate

Socials

Instagram, TikTok, LinkedIn and more

470k followers, 11.5M monthly reach

Podcast

"The GIST of It" goes live twice weekly

30k monthly downloads, 400+ eps

Listen

As seen in

30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media

30 Under 30: Meet The Founders, Writers And Editors Shaping The Future Of Media

Fed up with the traditional sports media’s meager coverage of women’s athletics, college friends Jacie deHoop, Ellen Hyslop and Roslyn McLarty, all 27, started The Gist, a newsletter for women covering sports in Canada and the U.S.

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