The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.

Student-athlete groups have been pushing the envelope on player compensation, with both an antitrust violation complaint and a pay lawsuit against the NCAA making waves recently.

The college sports organization teamed up with creative agency Translation on Monday to modernize its branding and embed itself in “youth culture.”

Over a year after controversial sports media company Barstool Sports launched its Barstool Athlete network, there’s finally word on what members can expect. Despite the company’s rampant misogyny and bigotry, Barstool attracted 150K college athletes to join its NIL program, and have now developed TwoYay.

Instagram and Facebook parent Meta inked deals with 30 female athletes across nine conferences on Wednesday for its NIL Empower program, which will match athletes with brands and mentors.

Wrangler is marking its 75th anniversary the way brands do these days — by striking NIL deals.